By SEMA News Editors
The 2026 SEMA Show returns to Las Vegas, November 3-6, bringing together more than 153,000 automotive aftermarket professionals from around the world, and organizers are offering automotive publications a simple way to gain mass exposure for their magazine.
The 2026 Ad Exchange Program gives domestic and international publishers a straightforward way to connect with this highly engaged audience through a value-based media partnership.
In exchange for a standard full-page, full-color ad promoting the SEMA Show in your publication, you receive targeted exposure to qualified industry professionals before and during the event.
How It Works
Domestic Publishers
SEMA provides a standard full-page, full-color ad promoting the 2026 SEMA Show.
In exchange, participating publications may ship copies of their magazine to the SEMA Show for on-site display and distribution in the Magazine Bin section.
This places your publication directly into the hands of attendees and exhibitors throughout the Show.
International Publishers
SEMA provides a standard full-page, full-color ad promoting the 2026 SEMA Show.
In exchange, participating publications receive:
- A full-page ad in SEMA Magazine’s November issue, the pre-show Directory
- A listing in The Guide, distributed to attendees and exhibitors
This ensures your publication is seen by a global audience before and during the Show.
Key Dates
Domestic Publishers
- Proof of SEMA ad placement due: September 9, 2026
International Publishers
- Ad submission for The Guide due: August 18, 2026
- Proof of SEMA ad placement due: August 21, 2026
For more information, contact Melanie Ho at 909-978-6743 or melanieh@sema.org.
