By SEMA News Editors
With attendee registration for the 2026 SEMA Show opening next month, anticipation is building for the most influential gatherings in the automotive aftermarket.
"SEMA is a must-attend event and on so many gearheads' bucket lists for a very good reason. When you arrive, you'll see hundreds of builds that you just cannot even intake all of the information. And then there are so many people; it's like the industry is full of opportunities for important relationships," said Emily Reeves, creator and enthusiast.
Set for November 3-6 in Las Vegas, the SEMA Show delivers an attendee experience unlike any other, bringing together thousands of world-class vehicle displays alongside even more of the newest automotive aftermarket products from both emerging and established exhibitors. The SEMA Show floor serves as the ultimate destination to discover the latest product innovations and vehicle trends shaping the specialty-equipment market.
"SEMA to me is filled with versatility and dynamic builds and people and products. It's wild to walk the Show floor and really look at all the innovation and the passion that each of these [brands] has with their products. And then you look at the builds the people put hours of blood, sweat and tears into, and you can't help but have respect for it," Reeves said.
Beyond product discovery, the SEMA Show is designed to drive business growth. With the opportunity to engage with SEMA's 2,300-plus exhibitors, attend sessions and explore emerging trends, attendees gain valuable tools and strategies to elevate operations and maximize return on investment.
The 2026 event will also feature education sessions led by top industry experts, covering a wide range of topics designed to help professionals sharpen skills, gain insights and stay competitive in a rapidly evolving market. Complementing the education program are live demonstrations, interactive features and specialty sections that highlight cutting-edge advancements across the aftermarket.
Attendees will be able to register for 90-plus educations sessions during the online registration process. After registration is approved, attendees can also add education sessions in the Registration Resource Center.
How to Register for the 2026 SEMA Show
Approved attendees will be able to secure a SEMA Show badge at the lowest available rate ($50) when registration opens on May 4. Pricing will increase (to $75) after the initial deadline of June 26. In short, the sooner an attendee registers for the SEMA Show, the more they save.
What You Can Do Now to Save on Your 2026 SEMA Show
Hotel reservations are open through SEMA's only official housing partner, onPeak. Bookings made in the official SEMA Show block are eligible for hotel loyalty and member programs and are guaranteed to be the lowest possible prices available. That's right: organizers will price-match if you happen to find a lower rate, so there's no downside to booking within the official SEMA Show hotel block at semashow.com/hotel.
Mark Your Calendar: SEMA Fest 2026 Is Happening
SEMA Fest, which has featured headliners Imagine Dragons, Cage the Elephant, Sublime and Queens of the Stone Age, will return to Las Vegas on Friday, November 6 with motorsports, music and car culture.
Tickets go on sale May 4 and will be available for purchase through the registration portal for qualified attendees securing a SEMA Show badge. Tickets will also be available for non-industry members on SEMAFest.com.
Visit SEMAFest.com to sign up for updates.
