By SEMA News Editors
Content Creator Spotlight: Guillermo Moeller
Instagram: @guillermomoellerhq | @performanecustomsmx | @alcortenews
TikTok: @guillermomoellerhq | @performancecustomsmx | @alcortenews
YouTube: @guillermomoellerhq | @performancecustomsmx | @alcortenews
Facebook: @guillermomoellerhq | @performancecustomsmx | @alcortenews
Follower count: 8 million
Focus/interest: High-performance builds and automotive education, bridging American automotive culture with the Hispanic enthusiast market.
SEMA News: How did you get into the automotive industry?
Guillermo Moeller: It all started with a deep-down obsession for all kinds of cars and bringing classics back to life. I founded Performance Customs down in Mexico, focusing on high-end restorations and pushing the limits of what these machines could do. What started as a shop grew into a massive media platform once I realized that sharing the technical "how-to" and the soul behind every build was just as important as the build itself. Now, I'm proud to be that bridge between top-tier American engineering and the Hispanic community.
SN: What's been your biggest motivator?
GM: My main drive is proving that being a "car guy" isn't just a hobby, it's a high-level professional career. I'm motivated by the challenge of building rigs that break the mold and bridging the gap between American automotive culture and the Hispanic community. It's not just about translating words; it's about sharing that raw passion for wrenching and making sure our automotive culture stays alive and kicking for the next generation.
SN: What's been your favorite part of being a part of the automotive community?
GM: Man, it has to be the brotherhood and the constant exchange of knowledge. Whether I'm turning wrenches with friends or hanging with fans at a massive event, I've learned that it doesn't matter what language you speak; the respect for a job well done is universal. Getting to collaborate with the industry's best is a privilege I don't take for granted.
SN: As a content creator in the industry, how do you hope to make an impact on your audience?
GM: I'm out to raise the bar for bilingual automotive content. My goal is to teach my audience not just how to bolt on a part, but the engineering 'why' behind it. I want to be the bridge that brings the best of car culture to Hispanic enthusiasts, empowering our community with the technical excellence and shop safety needed to show the world that our passion means business.
SN: Why is advocacy important to you?
GM: The Right to Modify is the hill I'm willing to die on. If we lose the right to tinker with and improve our own vehicles, we lose the innovation and freedom that make this whole industry possible. Advocacy is about making sure the kids coming up today have the same access to tools and tech that we used to build our dreams and our businesses. (Editor's Note: More information on the Right to Modify.)
SN: What is on the horizon for you in 2026? Anything you're looking forward to?
GM: 2026 is all about going big here in Texas. I'm fired up to finish 'The Mexican GT-R,' my Supercharged F-150, which to me is the perfect tribute to how our two cultures push the limits of performance. I'm also wrapping up my Durango SRT Hellcat replica and can't wait to go wide-open throttle with my Corvette Z06 at the track. All this while delivering great content that brings a professional spotlight to our community. It's going to be a hell of a year for us and for everyone following the journey.
SN: What are you hoping to see from the industry in the next few years?
GM: I want to see cutting-edge tech play nice with our traditional enthusiast roots. I'm looking for an industry that keeps fighting for customization and opens the doors for new talent. At the end of the day, I just want to make sure the roar of a high-performance engine and the thrill of the drive never go out of style.
Are you a passionate automotive or racing content creator? Do you want to get involved with SEMA/PRI and spread the word about important advocacy initiatives? Contact Lauren Wilbor from the SEMA Washington, D.C., office at laurenpw@sema.org.
