By SEMA News Editors
The 2026 New York International Auto Show, which returns April 3-12 at the Javits Convention Center in New York City, gave media members a first look at the latest vehicles and concepts shaping the future of mobility.
Held annually, the event serves as a key launch point for new models across segments, and this year's program will continue that tradition, with OEMs unveiling a mix of production-ready vehicles and long-term concept platforms aimed at expanding their reach in competitive and emerging segments.
Many of the vehicles and platforms introduced in New York will ultimately serve as the foundation for customization, performance upgrades and product development across the aftermarket, with their evolution continuing later this year at the SEMA Show in Las Vegas, November 3-6.
Following is a look at several notable announcements from the New York Auto Show floor:
Dodge Debuts Durango GT America250 Edition
Dodge introduced the '26 Durango GT America250 (A250) edition, commemorating the upcoming 250th anniversary of the United States.
Unveiled during the NY Auto Show's media preview, the special-edition SUV marks the first production vehicle tied to America250, the congressionally designated organization leading the national commemoration.
The A250 edition features distinctive patriotic design cues, including Black Laguna leather seats with blue perforation and flag embossments, red-and-white accent stitching and Demonic Red seat belts. Exterior upgrades include star-pattern dual stripes with blue tracer accents, America250 badging and 20-in. Black Noise wheels.
Built at Stellantis Detroit Assembly Complex - Jefferson in Detroit, the Durango GT A250 will be available for order in early April, with pricing starting at $49,590.
Hyundai Boulder Concept Makes Surprise Global Premiere
Hyundai Motor Company surprised attendees with the global debut of its Boulder Concept SUV, signaling the brand's future entry into the body-on-frame truck and SUV segment.
The concept introduces a new, fully boxed, ladder-frame architecture expected to underpin a midsize pickup slated for production by 2030. Designed by Hyundai Design North America in Southern California, the Boulder Concept targets off-road enthusiasts with a focus on durability, towing capability and rugged styling.
"The Boulder Concept demonstrates how Hyundai is seeking to give American customers more of what they want," said José Muñoz, president and CEO, Hyundai Motor Company. "Body-on-frame vehicles are the backbone of American work and adventure, and we intend to compete in the midsize pickup segment with everything we have. The body-on-frame truck is one of 36 new Hyundai vehicles coming to North America by 2030. We are entering segments we have never competed in before, and we are doing it the right way: designed in America, built by Americans for American customers."
Future vehicles based on the platform are expected to be designed, developed and built in the United States using domestically produced steel, according to the company.
All-New '27 Volkswagen Atlas Debuts
Volkswagen of America unveiled the redesigned '27 Atlas, bringing updated styling, enhanced technology and increased performance to its midsize SUV offering.
The new Atlas features all-new exterior sheet metal, redesigned LED lighting and illuminated branding elements that give the vehicle a more premium and modern appearance. Updates include double-stacked headlights, a more sculpted profile and new wheel designs ranging from 18 to 21 inches.
Stronger proportions and sleeker surfacing are seen best in the profile. A dynamic and sharp theme line runs along the upper body sides, augmented by strong fenders and sculpted side sills. Illuminated door handles are available, as are puddle lamps with a unique projection pattern.
At the back, the spoiler is more pronounced, and the tailgate lies flush with the rear bumper, for a more modern shape. The cross-body taillight design mirrors the lighting signature in the front and standard dynamic turn signals with three animations add a premium feel.
"When we first launched Atlas in 2017, we delivered the space and style the SUV market was missing; practical, well‑designed, and unmistakably Volkswagen," said Kjell Gruner, president and CEO, Volkswagen of America. "The all‑new '27 Atlas brings more of what matters: a stronger design, smarter technology, increased power and a premium feel where it matters most."
All-New '27 Kia EV3, All-Electric Entry SUV, Debuts
Kia America introduced the all-new '27 EV3, an entry-level electric SUV designed to broaden access to EV ownership.
Positioned below the EV6 and EV9, the EV3 delivers up to a Kia-estimated 320 miles of range on select trims and is built on the company's Electric Global Modular Platform (E-GMP). The compact SUV will be offered in five trim levels and is scheduled to go on sale in late 2026.
"The Kia EV3 represents a bold step forward in our commitment to making electric mobility accessible to more Americans," said Eric Watson, vice president, sales operations, Kia America. "With its striking geometric design inspired by EV9, advanced technology, and spacious interior, the EV3 brings the innovation of our EV lineup into an entry EV SUV tailored for the way U.S. customers live, work and travel."
Subaru Unveils All-Electric, Three-Row '27 Subaru Getaway
Subaru of America unveiled the all-new '27 Subaru Getaway, its first all-electric three-row SUV and most powerful production model to date.
The Getaway offers seating for up to seven passengers, standard Symmetrical All-Wheel Drive and more than 300 miles of estimated range from a 95.8-kWh battery. Dual electric motors produce 420 horsepower, enabling a 0-60 mph time of under five seconds.
Designed with versatility in mind, the SUV features 8.3 inches of ground clearance, off-road drive modes and a towing capacity of up to 3,500 pounds. The model is expected to arrive in dealerships in late 2026.
As these vehicles move from reveal to retail, they are expected to create new opportunities for the aftermarket, from performance and styling upgrades to electrification-focused innovation.
