By SEMA News Editors
A collaboration between Ram, Ultimate Fighting Championship (UFC), RealTruck and Barrett-Jackson will send two custom Ram trucks to the Barrett-Jackson 2026 Las Vegas Auction to benefit the Folds of Honor Foundation and UFC Foundation. The trucks will cross the auction block as a pair Friday, September 11, at approximately 3:30 p.m. PDT in the West Hall of the Las Vegas Convention Center.
With Barrett-Jackson waiving all fees and commissions, 100% of the hammer price from the sale of both vehicles will benefit the Folds of Honor Foundation, providing educational scholarships to the families of America's fallen or disabled military and first responders. A portion of the proceeds will also benefit Hispanic charities via the UFC Foundation in recognition of Mexican Independence Day weekend.
The two Ram trucks––a one-of-one 2027 Ram 1500 Rumble Bee SRT and a 2005 Ram 1500 SRT-10––are being auctioned on the 25th anniversary of the Sept. 11, 2001, terrorist attacks. As the nation pauses to remember the nearly 3,000 lives lost, the partnership honors the courage and selflessness of first responders, military service members and everyday citizens who answered the call.
UFC President and CEO Dana White will be on the Barrett-Jackson auction block to help drive bids, alongside Barrett-Jackson Chairman and CEO Craig Jackson. In addition to the vehicles, the winning bidder will also receive a VIP UFC Experience to the future event of their choice.
"Barrett-Jackson has a long history of uniting automotive passion with incredible charitable causes," said Craig Jackson, chairman and CEO of Barrett-Jackson. "Partnering with global powerhouses like Ram, UFC and RealTruck allows us to amplify our fundraising efforts."
The unique trucks are custom builds from two generations, each pushing the limits of performance, craftsmanship and customization.
The First Retail Production and Custom One-of-One '27 Ram 1500 Rumble Bee SRT
The '27 Ram 1500 Rumble Bee lineup creates a new performance pickup segment, featuring the industry's only Quad Cab, short-bed, widebody configuration and three available HEMI V8 powertrains. The Rumble Bee SRT is powered by a supercharged 6.2-liter Hellcat HEMI V8 engine that delivers 777 horsepower and 680 lb.-ft. of torque. The truck accelerates from 0 to 60 mph in 3.4 seconds, covers the quarter mile in 11.6 seconds and has a targeted top speed of 170 mph.
The Rumble Bee SRT crossing the Barrett-Jackson auction block will be the first retail-production model built and will receive additional customization to create a one-of-one collector truck. Planned details include:
- Direct Connection 3.0-L supercharger upgrade capable of more than 900 horsepower.
- Direct Connection MagnaFlow stainless-steel cat-back performance exhaust.
- Hand-painted two-tone paint scheme with a Molten Red Pearl-Coat upper body and Diamond Black Crystal Pearl-Coat lower body.
- Custom bedside graphics and Diamond Black Crystal Pearl-Coat fender flares.
- Black center hood stripe.
- Flame Red "RAM" grille badge and Brembo brake calipers.
- Satin-black 22-in. wheels.
- Custom one-of-one center console badge that authenticates the build.
A Pristine Custom '05 Ram 1500 SRT-10 Pickup
The 2005 Ram 1500 SRT-10, customized by RealTruck, is powered by an 8.3-liter, 500-horsepower V10 engine originally found in the Dodge Viper. The truck still holds the Guinness World Record as the "World's Fastest Production Pickup Truck."
Built by ProMotorsports in collaboration with Mark Trostle, vice president of Ram, SRT and Mopar Design, the SRT-10 includes:
- Two-tone paint scheme with a yellow upper body and black lower body.
- Black hood graphics.
- Custom wheels in matching yellow and black.
- Viper-inspired bedside graphics.
- Alea black leather seats with yellow accents.
- RealTruck PowerStep running boards.
- RealTruck Pro X15 soft roll-up tonneau cover.
- Husky Liners floor liners and bed protection.
"Every build tells a story. This one tells three. It's a 2005 truck, the same year UFC's Ultimate Fighter launched under Dana White and this SRT-10 became the inspiration for the new Rumble Bee it's paired with," said RealTruck Inc. Vice President of Marketing Lee Riser. "We took RealTruck's product lineup, Ram's performance DNA and UFC's massive platform, and pointed it all at something bigger: raising real money for Folds of Honor and the UFC Foundation through Barrett-Jackson's stage."
The September 10–12 Las Vegas Auction will be broadcast live on History and FYI, Barrett-Jackson.com and Barrett-Jackson's YouTube channel. To learn more about bidding on these vehicles or attending the event, visit barrett-jackson.com/bidders.
