By Ashley Reyes
The SEMA Businesswomen's Network (SBN) has named Jennifer Reed, company coordinator at Dee Zee, as the network's newest #SheIsSEMA spotlight member.
Get to know Reed in her interview with SEMA News below.
SEMA News: How many years have you been with your current company and what do you enjoy most about working there?
Jennifer Reed: I started working with Dee Zee in December 2021. What I enjoy most about working here is the opportunity to support both employees and customers by helping resolve any issues they may encounter. I find fulfillment in being a reliable resource for others and contributing to a positive experience for everyone involved. I also enjoy leading events, taking on a variety of tasks and being involved in diverse projects. These experiences keep my role dynamic and engaging, and they allow me to continuously grow while making a meaningful impact.
SN: What is the most challenging part of running your business or job?
JR: One of the most challenging aspects of my position is ensuring consistent communication and inclusion across all three shifts. It can be difficult to coordinate efforts so that every team member, regardless of their shift, receives the same information and can participate in events and initiatives. However, I see this as an important priority, and I continually look for ways to improve accessibility and engagement for all employees.
SN: How many years have you been in the industry and what was your first industry job?
JR: This is my first role within this specific industry. However, I'm very familiar with the company and have always appreciated that it is family-owned and values a strong sense of community. While the industry itself is new to me, I bring a solid background in administrative roles, which has allowed me to quickly adapt and contribute effectively. My previous experience has helped me develop strong organizational, communication and problem-solving skills that align well with the needs of this role.
SN: What are three qualities that got you to where you are today?
JR: Three qualities that have helped me get to where I am today are dependability, attentiveness and a positive attitude. I take pride in being someone others can count on--I rarely, if ever, miss work, and I'm always fully present and engaged in what needs to be done. I'm highly attentive to the needs of both employees and customers, and I approach every task with care and dedication. I also bring positive energy to the workplace, which helps create a supportive and collaborative environment. I've been fortunate to receive recognition from the owner, managers, team leads, employees and customers, and it's incredibly rewarding when people remember you for your hard work and the impact you've made.
SN: What have been your biggest challenges and accomplishments as a woman in the industry?
JR: As a woman in the industry, one of my biggest challenges has been navigating cultural differences in a diverse workplace. At times, I've encountered situations where individuals from certain cultural backgrounds were initially hesitant to accept guidance or support from a woman. It was frustrating, but I chose to meet those moments with professionalism and persistence. Over time, by consistently showing that I'm knowledgeable, approachable and genuinely here to help, I've earned the respect of many of my colleagues. One of my proudest accomplishments is that I'm now recognized and respected by employees across different teams and backgrounds--and they seek out my input and trust my support.
SN: Who are your role models or mentors in the industry?
JR: I wouldn't say I have just one specific role model or mentor--instead, I've learned something valuable from nearly everyone I've worked with. I'm the kind of person who listens closely, takes in different perspectives and tries to use that insight to improve how I support others. That said, our steering team and company leaders have been especially impactful. They bring a wealth of experience, and I often draw on their knowledge and examples when facing challenges. Their guidance has helped me approach situations more confidently and has made the work I do run more smoothly.
SN: What is the best career advice you have received?
JR: The best career advice I've received is that life is too short--and that each of us plays an important role in the world. This advice has really shaped both my personal and professional mindset. I've learned not to stress over every little thing. Instead, I focus on what truly matters, address what needs my attention and let go of the things that aren't worth the energy. This approach has helped me stay grounded, manage stress and be more effective in how I work with others.
SN: Have you always wanted to work in the automotive industry? What keeps you here?
JR: I didn't originally plan to work in the automotive industry--I actually wanted to become a counselor and help people in that way. But now that I'm here, I've discovered a real passion for it. I've always had a high-energy fascination with the wide variety of transportation and how everything connects. What truly keeps me here, though, is the sense of community. Being part of a family-owned business and receiving respect and support from my colleagues makes me love what I do. It's that environment--and the ability to make a positive impact--that keeps me motivated every day.
SN: Who was the most influential person on your career/goals?
JR: The most influential people in my career and goals have been my parents. They were both incredibly hard workers and earned a great deal of respect over the years because of their dedication and integrity. Watching them set that example showed me the value of work ethic, perseverance and treating others with respect. That kind of legacy is priceless to me, and it's something I strive to carry forward in my own career.
Fill out a #SheIsSEMA spotlight form to submit a self-nomination or nominate a colleague and highlight how you or she is contributing to the specialty-equipment industry. Selected candidates are automatically eligible to be considered for SBN's #SheIsSEMA Woman of the Year award, featured on SBN's social media, SEMA News and recognized on the sema.org/she-is-sema website.
