By Ashley Reyes
Being a woman in the automotive aftermarket requires its own set of skills. Whether you're already leading, being asked to lead more or preparing for what's next in your career, taking time to invest in your development can help you reach your goals faster while providing you with tools to make more meaningful contributions to your organization.
Women in the automotive aftermarket are invited to attend the SEMA Businesswomen's Network (SBN) Women's Leadership Forum, March 3-5, 2026, in San Diego, California, to gain these five qualities of successful leaders:
1. Resilience
Leaders face unique challenges that demand mental strength and adaptability. The Forum will teach attendees how to cultivate resilience as a foundation for leadership success.
2. Emotional Intelligence
Emotional intelligence (EQ) is an advantage when balanced with authenticity. The Forum will explore ways to harness EQ to lead with empathy, manage conflict and build trust without compromising your unique voice.
3. Clear Communication
Effective leaders know that how you communicate is just as important as what you say. The Forum will help attendees develop an executive presence and speak with clarity, confidence and influence.
4. Influence
True leadership is not about the title; it's about influence, impact and the ability to inspire action in others. The Forum will challenge the traditional notions of authority and deliver tools to help attendees lead with authenticity and purpose, no matter their role.
5. A Trusted Network
Leadership is stronger with support. Attendees will leave the Forum with a trusted network of women who can offer advice, encouragement and mentorship long after the event ends.
Seize Your Moment
The SBN Women's Leadership Forum is the only event of its kind designed to accelerate the growth of women leaders in the automotive aftermarket. Don't miss this opportunity to build the skills, confidence, and connections that move your career forward. Explore the full program and register now at www.sema.org/sbn-wlf.
