Sponsored by Turn 14 Distribution
The Turn 14 Distribution × Bilstein Can-Am Maverick X3 X RS Turbo RR, which one lucky authorized dealer will win next year.
Despite an unusual year, marked by tariffs, a challenging job market and cautious consumers, the aftermarket parts industry remains undeterred. Anyone who attended the SEMA Show this past November could see it, as they were greeted by an energetic crowd and industry professionals eager to conduct some business. Uncertainty be damned, there are engine builds to finish, new wheels to install and a track day on the calendar that can't be missed.
Just ask Turn 14 Distribution. The disruptive, award-winning wholesale distributor of automotive and powersports performance aftermarket parts showed up big this year and continued to deliver on its commitment to help shop owners thrive.
A Year in Review: Supporting the Community
The wholesale distributor supported the industry throughout the year, culminating in their strong attendance at both the SEMA Show and PRI Show. Turn 14 actively sought out events to support and mingle with participants and partners nationwide, providing unique experiences for its customers.
To name a few, Turn 14 Distribution showed up at TX2K, the "super bowl of street car events," where customers' insane builds set new standards for speed. The event kicks off the proper racing season in dramatic fashion, with the fastest, most powerful cars in the country converging in an epic display of power. Throughout the racing season, the distributor partnered with GRIDLIFE, the premier motorsports festival series, introducing the Turn 14 Partner Lounge at every round. The exclusive lounge offered fans, racers and industry professionals an immersive experience and a dedicated area to connect, recharge and enjoy the action like never before.
Turn 14 Distribution Jeep staff could be spotted with their vendor and customer partners at Jeep Beach and the Great Smoky Mountain Jeep Invasion. These events don't have the raw speed of TX2K or GRIDLIFE, but share deep camaraderie, enthusiasm and the spirit of innovation.
To connect with powersports and dirt-focused customers, the wholesale distributor participated in several Supercross events, maintaining a solid presence in the FanFest area and a dealer hospitality suite for a premium viewing experience. Turn 14 Distribution also provided Harley-Davidson enthusiasts with unique happy hours, lunches and giveaways in its rig's shade at the impressive Sturgis Motorcycle Rally.
Dealers In the Driver Seat
Beyond these special experiences, Turn 14 Distribution worked closely with its customers to deliver new features and programs that helped manage their businesses.
Built by entrepreneurs who understand the realities of running a business, the company's mission is simple: supply, connect and support independent shop owners with the tools they need to grow in a rapidly changing marketplace. Using shop owners' feedback, the distributor introduced new tools including a Wheel & Tire Search for faster and more accurate fitment results, Roadie Same-Day Delivery to shops near its distribution centers, Dealer Management Systems integrations and expanded search functionality, among others.
To support and empower dealer-level decision-making based on this same feedback, the company's Preferred Access subscription unlocks exclusive promotions, reduced shipping costs and richer data insight--and includes the company's Virtual Inventory feature to help dealers secure inventory in Turn 14 distribution centers without adding any physical stock in their store.
2026 Tour Dates Coming Soon
The Turn 14 Distribution x Bilstein Jeep Gladiator Rubicon, which authorized dealers can earn a chance to win.
SEMA Show attendees gushed over three stunning builds at the Turn 14 Distribution booths.
The Turn 14 Distribution x Aeromotive Ford Mustang GT build, unveiled for the first time at the annual show, is built as a jack-of-all-trades, versatile enough to let its owner choose the challenge and excel across multiple disciplines. All the while, it still offers the comfort needed after the checkered flag. Every partner and part was carefully chosen to deliver real-world performance without sacrificing style or drivability while remaining completely compliant in all 50 states. This build will continue its tour in 2026 at TX2K, Mustang Week and GRIDLIFE events, among others.
The Turn 14 Distribution x Bilstein Jeep Gladiator Rubicon, also unveiled at the Show, demanded attention. The goal of the build? Start with the factory-upgraded Rubicon platform, known for its off-road pedigree, and kick it up a notch. A more capable, visually aggressive and purpose-built rig that still behaves when needed as a daily. Because it's not always about building the most extreme rig, sometimes, it's about making the right improvements that bring out the best in the platform. Expect to see this build at Jeep Beach, Smoky Mountain Jeep Invasion, and elsewhere throughout the 2026 season.
The last build to grace the SEMA Show lot was the Turn 14 Distribution × Bilstein Can-Am Maverick X3 X RS Turbo RR, an unmistakable statement of the distributor's definitive stake in the powersports market. Unveiled at the Sand Sports Super Show in September, the eye-grabbing UTV will end its tour at AIME Expo in Anaheim, California, in January.
Until then, Turn 14 Distribution authorized dealers will be competing for the right to take one of the builds home in 2026.
Start Your Vehicle…
The Turn 14 Distribution x Aeromotive Ford Mustang GT build will be given away in 2026.
Building vehicle giveaway promotions, immersive experiences, continuous focus on shop growth, and supporting the industry is just the beginning. Turn 14 Distribution is revving to start 2026 with a bang. A multi-discipline booth, motorsports rig and a party you won't want to miss are just pieces of its significant presence at the AIMExpo and Supercross Anaheim 1 events. From there, Turn 14 will be featured at numerous races and events, including Overland Expos, TX2K, Mustang Week, Jeep Beach, Formula Drift, Euro-Klassik, MPACT, GRIDLIFE and Sturgis, among others.
Join the Fun!
If you're already partnering with Turn 14 Distribution, contact your sales representative to find out how you could win one of its builds, get on the guest list for event hospitality or hear about current sales promotions.
Not currently buying from the wholesale distributor? Dealers and shop owners still have time to sign up for an account and discover how they could qualify to win one of its giveaway vehicles--and so much more.
About Turn 14 Distribution
Turn 14 Distribution is the disruptive, award-winning wholesale distributor of automotive and powersports performance aftermarket parts in the United States. Built by entrepreneurs who understand the realities of running a business, our mission is simple: supply, connect and support independent shop owners with the tools they need to grow in a rapidly changing marketplace. Leveraging proprietary technology, Turn 14 Distribution drives automation, real-time data, and logistics to deliver best-in-class service. Privately owned and operated, and proudly 100% wholesale. Learn more at www.turn14.com.
