By SEMA News Editors
Resources for the 2025 SEMA Show exhibitors are now available online at semashow.com/exhibitor. This year's SEMA Show, November 4-7, 2025, in Las Vegas, is once again set to be the epicenter of the automotive aftermarket.
Of course, exhibiting at the SEMA Show puts brands in front of thousands of qualified domestic and international buyers and the most influential members of the media from every segment of the specialty-equipment industry. (Still need a booth? Secure one here).
But there are other ways to help maximize your ROI, including numerous marketing, advertising and sponsorship opportunities designed to supplement your brand's booth space and expand your presence on the SEMA Show floor.
Below is a preview of the successful marketing, advertising and sponsorship opportunities available to exhibitors at the SEMA Show:
- Advertising Opportunities and On-Site Sponsorships. Draw attention to your booth to meet customers, generate leads and showcase your products with a full slate of opportunities for brand exposure, including hanging banners, meter boards, aisle signs, carpet ads and more.
- Press Conferences. Add your vehicle reveal, new product debut or other announcements on the official SEMA Show Press Conference Schedule, which is published and shared with media.
- Products for Project-Vehicle Builders. This list is designed for builders looking to collaborate with confirmed SEMA Show exhibitors and helps aftermarket brands expand their reach and Show-floor footprint by having products featured on project vehicles on display at the SEMA Show.
- PR Opportunities. The SEMA Show attracts media from all over the world who are looking to report on the latest products, technology and trends. To help exhibitors reach the media, SEMA offers an online media center to share press releases, an official press conference schedule, opportunities to connect with SEMA Show social media and much more.
- Celebrity Appearances. Help connect with buyers, influencers and dealers by promoting the celebrities and VIPs set to appear at your SEMA Show booth. Submit any planned visits to the official SEMA Show schedule of celebrity appearances.
- Directory Upgrades. The SEMA Show Directory is one of the strongest tools buyers use to learn about exhibiting companies and their products. Mailed out ahead of the Show as part of the November issue of SEMA magazine, exhibitors can take advantage of this heavily distributed Show publication by upgrading their listing to stand out from the crowd.
The entire Exhibitor Service Manual is the official exhibitor's handbook for success, in addition to the relationships they form with their SEMA sales representative, the SEMA media team and the SEMA Show department. To maximize ROI, exhibitors can utilize the Exhibitor Service Manual on semashow.com/exhibitor.
Attendee registration is now open for the 2025 SEMA Show here. Questions? Call 909-396-0289 or email sales@sema.org.
