By SEMA News Editors
Every year, the SEMA Show in Las Vegas brings the automotive aftermarket world together to see the latest products, innovations and technology that are shaping the future of the industry. The SEMA Show is where trends are born, connections are made and deals happen. For savvy exhibitors, one of the smartest moves they can make is to participate in the SEMA Show New Products Showcase--the No. 1 destination for SEMA Show buyers and a value-packed program designed to maximize visibility and drive booth traffic. And with the first product entry always free of charge, there's no excuse not to participate in this program that gets your products in front of media members, buyers, builders, business owners and more professionals.
"Nowhere else can we get to this many of our dealers and our consumers and show them new products that they get to touch and feel. Because on the internet, you just don't get that experience," said John Myers of KICKER Stillwater Designs.
Submissions are now at semashow.com/newproducts, and all exhibitors are encouraged to review the rules and submit early.
In addition to the product display on-site at the SEMA Show, every product is professionally photographed, promoted across official SEMA Show channels, and listed in a year-round online gallery that continues to generate exposure long after the Show ends. Even better, the 2025 SEMA Show app gives attendees and buyers the ability to scan items in the New Products Showcase (using the Product Scanner feature) and instantly map out where to find each exhibitor on the SEMA Show floor.
Even better, all eligible new product entries are considered for the 2026 SEMA New Product Awards and the SEMA Show Media's Choice Awards, providing even more brand exposure and recognition.
Enter your company's products at semashow.com/newproducts today!
Exhibitors can continue to maximize their 2025 SEMA Show plans with the Exhibitor Service Manual (ESM), which is now available online. The entire ESM is the official exhibitor's handbook for success, in addition to the relationships they form with their SEMA sales representative, the SEMA media team and the SEMA Show department.
In addition, exhibitors should consider attending the complimentary 2025 SEMA Show Exhibitor Summit. SEMA will provide hotel rooms for up to two employees free of charge from June 25-27, in Las Vegas, and provide proven strategies straight from Show organizers to get the most ROI of the November event. Learn more at semashow.com/exhibitor-summit and register for the program here.
Still have questions? Contact your SEMA Show sales representative at sales@sema.org, 909-396-0289 or semashow.com/contact. Still need booth space for the 2025 SEMA Show? Get started at semashow.com/buyabooth.
Note: Attendee registration is now open for the 2025 SEMA Show here. Exhibitors receive a certain allotment of badges for staff members based on booth size. To register additional staff members, exhibitors can do so for $50 per badge through Friday, June 27. After, the registration price will increase. Register here.