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ARMO Member Spotlight: Reisinger Custom Rebuilding

By Ashley Reyes

ReisingerThe SEMA Automotive Restoration Market Organization (ARMO) named Reisinger Custom Rebuilding as the council’s newest member spotlight company. Get to know their business in SEMA’s interview with company owner Patrick Reisinger below.

SEMA: Tell us the story of your business. How did you start?

Patrick Reisinger: We resurrected my father Steve Reisinger’s business in 2008. He had originally started the business in 1964. We focused on building a team with the expertise to perform state-of-the-art rebuilds and a great customer base.

SEMA: What was your breakthrough moment?

PR: Winning the Ray (Gollahon) Award at Brookville Roadster car show in 2013 with Senorita—our ’31 Ford model A roadster hot rod—was a big moment. It was later in the Brookville booth at the SEMA Show in 2013.

SEMA: Tell us about your business now and projects that you are working on.

PR: We focus on hot rods and pro-touring complete projects. We are currently working on a ’51 Chevrolet truck, ’65 AC Cobra replica, three ’55–’57 Chevrolet BelAirs, two ’67 Mustangs, a ’74 Olds and my current favorite, a ’33 Ford 5 window hot rod. We plan to start making new beds for ’73-–’79 Ford trucks as well.

SEMA: Tell us about a particular project, product or build you are proud of.

PR: Eric Morr’s ’32 Ford B roadster with that Hilborn EFI on a Buick Nailhead was a great car. You just can't go wrong with Brookville sheetmetal.

SEMA: What advice do you have for young professionals contemplating a career in the automotive aftermarket, particularly in the restoration segment?

PR: Attend events like NSRA and Goodguys, and talk with people whose cars interest you. Take advice and education from sources you feel will help you with your goals. Work on a project at least five minutes a day, which will often turn into hours. Think of your project as your calling card.

Fill out an ARMO-member spotlight form to highlight how your company is contributing to the specialty-equipment industry. Selected candidates are eligible to be featured on ARMO's social media, SEMA News and future ARMO-member updates.