Business Tools

Learn to Fearlessly Face Failure at Women's Leadership Forum


By Ashley Reyes

Women in the automotive aftermarket still have time to register for the 2023 SEMA Businesswomen’s Network (SBN) Women’s Leadership Forum at Following a highly successful inaugural event in 2022, this year’s event will bring together women to build their skills through a comprehensive leadership training, March 1–3, at the Avenue of the Arts Hotel in Costa Mesa, California.  

Women's Leadership Forum

The three-day program includes daily keynotes and interactive workshops that will teach women to take on new leadership challenges.

Why attend?

Women face unique challenges in the working world, from being able to say “no” to being respected for one's thoughts and ideas and juggling various personal and professional roles. The challenge is amplified in the male-dominated automotive industry. The training from the SBN Women’s Leadership Forum will bring together females in the industry to address common challenges, find solutions and learn essential skills for navigating the future.

What will attendees learn?

Featuring certified leadership, executive and wellness coaches and leaders from Ford Motor Co. and KW Automotive, the three-day program includes daily keynotes and interactive workshops that will teach women to take on new leadership challenges and face failure fearlessly. Breakout sessions will foster collaboration and spark discussions focused around building a winning team, amplifying executive presence and mastering communication.

Panel discussions will delve into the importance of diversity, equity and inclusion in HR efforts and daily wrap-up and action-planning sessions will provide a clear picture of what is needed to achieve goals and track and record progress.

Who should register?

All women pursuing higher levels of career advancement in the automotive aftermarket are encouraged to register. As a women-only event, the forum provides a relaxed and comfortable atmosphere where SBN members will engage with “their people” who can serve as support in the future.

When is the deadline?

The deadline to register is February 28 at

How much does it cost?

SBN members can register at a reduced rate of $599, compared to non-SEMA members at $799. Participants must make their own travel arrangements.

Registration is limited. Secure your seat today!