By Ashley Reyes
An inexperienced kid from New York with a passion for cars, Anatra helped build one of the most notable and influential brands in the automotive apparel and media space—Hoonigan. He will now go live to share his expertise on the importance of content creation in the automotive aftermarket’s marketing mix and how to turn content into tangible and sellable assets.
Anatra moved to Los Angeles in 2015 to work for the brand as an entry-level marketing coordinator. At 34 years old, he is senior vice president of partnerships and has put together more than $20 million in brand deals with automakers, 10 of the top Fortune 100 companies and a majority of the endemic aftermarket.
SEMA members will have the opportunity to ask Anatra questions as he discusses the importance of content creation in our industry, and how he’s pivoted and evolved with the ever-changing digital landscape with authenticity as his north star.