By Ashley Reyes
Since 2018, the SEMA Businesswomen’s Network (SBN) has raised awareness of successful women in the automotive aftermarket through its ‘She Is SEMA’ campaign. Every month features a new and exciting feature spotlighting what these women do, how they landed their careers and how they continue to thrive in a male-dominated industry.
This month’s She Is SEMA spotlight is raising awareness of the 11 women who led the SBN All-Female Bronco Build to success. Coming from various industry careers, these women put in countless hours of organizing and planning to ensure each of the 127 total SBN build volunteers had a hand in the build.
Read about each SBN build lead below to learn about who ‘She Is’:
SBN Build Leads
Cathy Clark
Clark is the president of Bob Cook Sales, SBN chair and a 14-year veteran of the automotive aftermarket industry.
Sara Morosan
Morosan is the SBN chair-elect, president of BAJA Forged and SEMA’s 2021 Person of the Year. Raised in an automotive family, Morosan has been building cars since she was 13 years old and currently volunteers with several SEMA committees and initiatives including SBN, SEMA Cares, TORA and SEMA Education.
Build Week Leads
Jennifer Petraitis
Petraitis is employed at Driven Lighting Group. Petraitis takes pride working in the automotive aftermarket, focused on being the best in automotive lighting. When she is not at work or home, you can find her at the dragstrip with a camera or lending a hand helping a radial tire car.
Kathryn Reinhardt
Reinhardt is the senior vice president of marketing and events at Hemmings, a SEMA Board member and an automotive industry veteran with a passion for marketing aftermarket parts. Reinhardt’s dedication to the automotive aftermarket includes memberships with SBN, TORA, FLN and SEMA Cares.
Parts and Sponsorship Leads
Cora Jokinen
Jokinen is the president of Toq-Masters Industries Inc. With a design, engineering and project management background, Jokinen offers consulting services for business strategy, marketing and branding in the automotive and offroad industry.
Rebeca Olavarrieta
Olavarrieta is the CEO of Roxo 4x4. Olavarrieta got involved in the automotive industry when she was 16 years old by racing 1/4-mile with her supercharged Mustang Cobra. Her company is now present in Miami, Honduras and Spain, but even her busy business schedule can’t keep her off the wheel, as she has also competed in international off-road events in Venezuela, Honduras, Panama and Germany representing her business.
Events Leads
Tiffanie Hartenstein
Hartenstein is the CEO of Oracle Lighting. Hartenstein’s approach to business includes a heavy importance on culture and people. She enjoys infusing fun into the workplace while providing new and exciting products into the industry.
Aliceje Keyburn
Keyburn is a senior graphic designer at Race Winning Brands. She has been involved in the powersports and automotive industry for almost 10 years and has been a passionate fan all her life. Uniting her passion for creativity with her love for powersports and automotive is her dream come true.
Marketing Leads
Charlene Bower
Bower is the owner of Bower Motorsports Media. Bower has worked in the off-road industry for more than 27 years between multi-line motorcycle dealerships, the magazine industry, offroad education and event and media management. Her most recent project is Ladies Offroad Network that offers education for women in the off-road space.
Mandee Bradshaw
Bradshaw is senior marketing manager for Aftermarket for Vehlo. She has spent most of her career in the automotive industry and is focused on helping shop owners get access to the technology and knowledge they need to obtain success.
Beth Brennan
Brennan is the general manager of TREAD Agency, a part of Kahn Media. Brennan has a brand marketing background and has worked in outdoor and aftermarket automotive industries. She has been involved with SEMA for more than five years and volunteers for the SBN select committee.
Volunteer Leads
Haley Keelin
Keelin is in social sales at Driven Lighting Group. Keelin is passionate about all things automotive and started her career young as her father's professional flashlight holder. She now works with the largest brands in automotive lighting and focuses on bringing the best products available to the industry.
Melissa Parker-Boudreaux
Parker-Boudreaux is a national sales manager at ORACLE Lighting. She recently celebrated 11 years with ORACLE Lighting, where she rose through administration and sales to land the position she has today. She oversees a dynamic sales and customer service team and creates relationships with distribution accounts.
Project Manager
Sherry Kollien
Kollien is a program manager at Motor City Solutions. Prior to her current role, Kollien worked at Ford Motor Company for 30 years where she worked in the Dyno Lab performing powertrain testing and managed the SEMA Project Vehicle program and Ford/SEMA Tech transfer program. Kollien has served on the SBN and TORA select committees.
To learn more about the SBN All-Female Bronco Build, and to view a list of all 127 volunteers, visit www.sema.org/sbn-build.