People Places & Racing News

TORA Member Spotlight: Fenza International

By Ashley Reyes

FenzaThe SEMA Truck & Off-Road Alliance (TORA) named Fenza International as this week’s member spotlight company. Fenza International is a manufacturer, distributor, and exporter of 4x4 accessories for pickups and SUVs. Get to know company’s breakthrough moment below.

SEMA: Tell us the story of your company. How did it start?

Fenza International: We started our company in a small apartment back in 2014 with a lot of dreams and very little knowledge of the market in the United States.

SEMA: What was your company’s breakthrough moment?

FI: In 2016, our name and our products started to attract the eyes of dealers and customers, and we were able to capitalize on that.

SEMA: Tell us about your business now in 2022 and projects that you are working on.

FI: We have been able to navigate through the difficult times and are excited to bring our new 2022 line up soon to the next SEMA Show.

SEMA: Tell us about a product that you are proud of.

FI: Our Towing Hitch Line has been a success and we are very pleased with all the positive feedback we have received.

SEMA: What advice do you have for young professionals contemplating a career in the automotive aftermarket?

FI: Never give up; never surrender. There is always the light at the end of the tunnel.

Fill out a TORA-member spotlight form to highlight how you or your company are contributing to the truck and off-road specialty-equipment industry. Selected candidates are eligible to be featured on TORA’s social media, SEMA News and future TORA Member Updates.