Shows & Events

'22 Volkswagen Atlas to Be Featured in SEMA PRO Cup Challenge

By Ashley Reyes

To raise awareness of vehicle accessorization for new-model cars and trucks, seven automotive restyling companies will debut one-of-a-kind accessory packages to be recognized and voted on by the industry at the 2021 SEMA Show.

VW

This ’22 Volkswagen Atlas features a full satin-blue wrap with interior accents and custom Wheel Pros 21-in. wheels.

As part of the SEMA Professional Restylers Organization (PRO) Cup Challenge, restylers are tasked with creating packages for new-model vehicles that can be modified quickly and easily. Each vehicle features an affordable, easy-to-replicate package that is profitable to both the restyler and dealer and provides restylers with creative package ideas to offer in their respective markets.

Among the seven vehicles in the competition is a ’22 Volkswagen Atlas that will be customized with:

  • A full satin-blue wrap with interior accents
  • Custom Wheel Pros 21-in. wheels
  • Rosen electronics dual rear-seat tablets
  • Lowering springs

Other vehicles competing in the PRO Cup Challenge include: Automotive Concepts, ‘21 Ford Bronco; Auto Image, ’21 Ford 150; On the Rocks 4x4, ’21 Chevrolet Silverado; Integrity Customs, ‘21 Jeep Gladiator; City Kia/Vaccar Co., ’21 Kia Sorento; and Crush Customs, ‘21 Kia Telluride.

All seven competitors will be graded on build marketability, ease of reproduction, creativity and profitability by a panel of judges, while all Show attendees will have opportunity to vote for their “Fan Favorite” at the PRO booth #51085 until 3:00 p.m., Wednesday, November 3. The winner of the Fan Favorite and PRO Cup Challenge will be announced Wednesday during the PRO Booth Happy Hour from 4:00 p.m.–5:30 p.m.

To learn more about the SEMA Professional Restylers Organization (PRO), visit www.sema.org/pro.