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WARN Industries Wins Industry Cup Challenge

By Ashley Reyes

Industry CupThe 2021 Industry Cup Challenge, along with contributions from more than 100 companies, on-site donations at the SEMA Installation Gala, and a direct match from SEMA helped to bring in nearly $115,000 for SEMA Cares, the industry’s united voice and collective fundraising effort to support children’s charities.  

Companies compete in the Industry Cup Challenge in categories based on business type. Following, are the first-place winners in each category:   

  • Manufacturer: WARN Industries 
  • Warehouse Distributor: Turn 14  
  • Rep Agency: Kunzman & Associates  
  • Service Provider: Auto Image
  • Media: Motor Trend

As all five first-place category winners competed among themselves, WARN placed first overall, earning the company the title as the 2021 Industry Cup Winner.  

Money raised from more than 40 Industry Cup competitors helped fight pediatric cancer through the Austin Hatcher Foundation, child abuse through Childhelp and children with serious medical conditions and serious illnesses through Victory Junction.

To learn more about SEMA Cares and how to support the industry’s fundraising efforts, visit