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TORA Volunteer Spotlight: Sean Crary, Business Development Manager at ZEDER Corp.

By Ashley Reyes

TORASean Crary has been named the SEMA Truck & Off-Road Alliance’s (TORA) newest spotlight volunteer. Crary is the business development manager at ZEDER Corp., a merged entity of Fulcrum Suspensions & Redranger—a manufacturer of automotive polyurethane bushings and related accessories.

Get to know Crary in his interview with SEMA below.

SEMA: Why did you decide to volunteer for TORA? How has it or will it impact you?

Sean Crary: After spending more than 20 exciting years in this industry, I felt like it was time to give back and help someone else's fire—like my mentors have done for me.

SEMA: What advice do you have for someone pursuing a career in the automotive aftermarket?

SC: Buckle up, sit back and enjoy the ride. Don't be in a hurry to get to the next destination, but rather, enjoy the scenery along the way.

SEMA: What is your dream truck or off-road vehicle? Where would we find you in it on any weekend?

SC: Knock on wood. I think I have it at the moment. My ’21 Toyota 4Runner has been a blast. It is so capable with very few modifications. Fun for the family but still able to tackle most trails with ease.

Fill out an TORA-member spotlight form to highlight how you or your company are contributing to the truck and off-road specialty-equipment industry. Selected candidates are eligible to be featured on TORA’s social media, SEMA eNews and future TORA member updates.