Business Tools

Recently Released On-Demand Virtual Education for Aftermarket Professionals

By Ashley Reyes

Virtual EducationAvailable when you need them, where you need them; SEMA’s On-Demand Virtual Education library includes dozens of recorded sessions that SEMA members can access anytime, anywhere.  

Below are newly added and popular recordings that are available. For a complete list of sessions and registration information for upcoming webinars, visit

SEMA Industry Insight Series
The Growing Diversity of the Light Truck-Market, Powered by TORA
Truck and off-road professionals will be able to make more informed, strategic business decisions using new research on the vehicle landscape and trends facing the market for pickups, SUVs, CUVs and vans. Find out where sales are shifting toward and how this may impact aftermarket sales.

Team Management Series, Powered by SBN
Reducing Micromanagement and Increasing Employee Self Sufficiency
Learn about the dangers of micromanagement and how to increase employee self-sufficiency. During this webinar, Allison Harding from Vintage Air is joined by one of her personal mentors, Christine Ashmore from Morgan Stanley, as she shares tips for improving efficiency and productivity within work departments.

Wheel and Tire Industry Insights, Powered by WTC
Preparing for National Tire Safety Week
National Tire Safety Week, a consumer tire safety awareness campaign by the U.S. Tire Manufacturers Association (USTMA), will take place June 28–July 4. Listen in as experts share important information that tire companies can use to participate in the campaign, prepare their staff and marketing in advance, and educate consumers on proper tire care and maintenance.

Track: Industry Segments, powered by SEMA Councils and Networks
More Than Just Jeeping: Other Ways People Go Off-Road
While Jeeps continue to dominate the off-road market, the growing popularity of overlanding and related outdoor activities represents a huge opportunity for companies to expand their selection and grow their businesses. Learn about the evolving landscape of the off-road market, the different ways people are going off road, and what related products businesses may want to consider.