People, Places & Racing News

WTC Volunteer Spotlight: How Cindy Smith Uses WTC Events to Support Her Company, RimTyme

By Ashley Reyes

Cindy Smith

The SEMA Wheel & Tire Council (WTC) named Cindy Smith as this week’s WTC spotlight volunteer. Smith is the marketing manager at RimTyme Custom Wheels, a rent-to-own wheel and tire concept that offers wheels and tires for trucks and Jeeps, as well as for custom wheels for passenger vehicles.

SEMA: What led you to obtaining a career in the wheel and tire industry?

Cindy Smith: It just sort of happened, but I’m ecstatic it did!

SEMA: How has being a WTC volunteer or member impacted your professional career?

CS: Through WTC events and meetings, I’ve had the opportunity to connect with industry leaders and innovators. This has helped me to expand my ideas and creativity to enhance our brand.

SEMA: What advice do you have for someone pursuing a career in the wheel and tire segment?

CS: The wheel and tire industry is exciting and is always evolving. My advice is to make sure you get involved in the many organizations and groups offered through SEMA. It will definitely keep you informed on the latest trends and technology happening throughout the industry.

SEMA: Where can we find you on a Saturday?

CS: I'm usually on some type of sports field cheering on my kids in their sporting events.

Fill out a WTC spotlight application to share how you or your company are contributing to the wheel and tire segment of the automotive aftermarket. Selected candidates have the opportunity to be featured on SEMA eNews, social media and WTC member updates.