By Linda Spencer
With a population of 5.5 million, Finland is considered the northern gate between the East and West, and is home to a disproportionate number of motorsports world champions who enjoy strong support from the local enthusiastic fan base. Learn the factors that have led to their global success and opportunities for U.S. suppliers throughout the Nordic region.
Sweden, Norway, Finland, Iceland and Denmark are collectively known as the Nordic region, and its population of approximately 27 million citizens is passionate about all forms of wheeled competition, including rally racing, drag racing, drifting and circuit racing. A high standard of living in the Nordic region provides the locals with ample disposable income, and the positive perception of U.S. racing products provides an excellent export opportunity for U.S. motorsports product suppliers. In addition, the strong English-language skills among the average citizen make it one of the easiest export markets in which to do business.
Want to enhance your relationships with your existing distributors in the region or line up new resellers? Join SEMA on the first SEMA Nordic trip, August 25–29, in Stockholm, Sweden. Meet pre-vetted buyers and see the market first-hand. U.S. government grants are available to help defray participation costs.
For more information on the 2021 SEMA Nordic trip, visit www.sema.org/nordic or contact Linda Spencer at firstname.lastname@example.org.