Business Tools

Upcoming SEMA Virtual Education Events Include Market Research and Wheel/Tire Industry Insights

By Ashley Reyes

EducationSEMA Virtual Education remains committed to empowering industry professionals by sharing innovative strategies, information and learnings through new and engaging webinars.

Mark your calendars for the following upcoming webinars and stay tuned to SEMA eNews as additional sessions are announced throughout the year. For a comprehensive library of upcoming and on-demand sessions that members can access anytime, visit

Wednesday, March 31 – Wheel Knowledge 201: Wheel Testing Methodology

Track: Industry Segments, powered by SEMA Councils and Networks
Series: Wheel and Tire Industry Insights, powered by WTC

Knowing the variation of tests needed to be conducted on modern aftermarket wheels is vital for wheel and tire aftermarket professionals to assure proper adherence to motor vehicle safety guidelines and the safe application of wheels to their customers’ vehicles. This 30-minute webinar will cover critical information that is not often provided in training or learned.

Register here.

Thursday, April 8 – Vehicle Landscape: Which Cars and Trucks are Hot?

Track: Trends & Research

Series: SEMA Industry Insight Series  

Learn more about the current vehicle landscape and emerging trends and opportunities in the automotive aftermarket industry in this upcoming webinar. The SEMA Market Research team will provide an overview of what vehicles are currently on the road, how new vehicle sales and trends are shifting, and identify the hottest car and truck models for customization in the industry—followed by a live Q&A with the webinar speakers.

Register here.

Wednesday, April 14 - Facebook Live Chat featuring Chris Blair, presented by SEMA YEN

Track: Industry Talks

Tune in to a Facebook Live Chat featuring Chris Blair, executive vice president and general manager of World Wide Technology Raceway. Since joining WWTR in 2012, Blair has overseen the growth and development of the once-shuttered St. Louis track from a 150-acre, racing-only complex to a multi-purpose entertainment venue in excess of 600 acres. As host of the Facebook Live, Blair will discuss steps racetracks have taken to overcome the state lockdowns and their plans moving forward.

Location: SEMA Facebook page

Wednesday, April 21 - Tire Knowledge 301: Common Causes of Balancing Process Errors and How to Avoid Them

Track: Industry Segments, Powered by SEMA Councils and Networks

Series: Wheel and Tire Industry Insights, Powered by WTC

Understanding causes for vehicle vibration and the mechanics of balanced vs. unbalanced tires is critical for helping tire professionals ensure their customers have a smooth ride, even tire wear and proper tire weight distribution around their vehicle. Learn about the common causes of balancing process errors, how to avoid them, and best practices to minimize customer vibration complaints.

Register here.