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#SheisSEMA Spotlight: How Rachel Higgins Advances Oracle Lighting's Customer Retention

By Ashley Reyes

Rachel HigginsThe SEMA Businesswomen’s Network (SBN) named Rachel Higgins as this week’s #SheIsSEMA Spotlight Member. Higgins is the marketing manager at Oracle Lighting—manufacturers of designer lighting products and technologies for the automotive powersports, motorcycle and marine markets.

Nominated for #SheIsSEMA by a colleague, Higgins is admired for her bigger-picture mindset, constant conceptual thinking and willingness to always help.

Find out why Higgins was nominated, below:

How has Rachel contributed to Oracle Lighting?

In the past two years since her hire date, she has grown Oracle Lighting’s e-commerce more than 50%, and contributed to the growth of our social-media campaigns and overall positive direction of the company.

How has Rachel shown leadership in the industry or business?

Rachel has shown leadership by continuing to express new ideas and projects to improve the company. Even if it is through another department, her ideas bring unity and positivity.

Tell us a success story that you can share about Rachel.  

Rachel, along with her colleague in the sales and marketing department, recently launched a program for positive reviews online. Year-to-date of 20 days, the company has 15+ positive reviews online, directly affecting customer retention.

Why do you think Rachel is a role model in this industry?

Rachel is a positive thinker, with great potential in our industry, and provides branded marketing and growth within our business.

Do you know, or are you, a woman with a career in the automotive industry? Fill out a #SheIsSEMA spotlight form to submit a self-nomination, or nominate a colleague.

Selected candidates are automatically eligible to be considered for SBN’s #SheIsSEMA Woman of the Year award, featured on SBN’s social media, SEMA eNews and recognized on the www.sema.org/she-is-sema website.