By Ashley Reyes
SEMA Education remains committed to empowering industry professionals by sharing innovative strategies, information and learnings through new and engaging webinars.
Mark your calendars for the following upcoming webinars and stay tuned to SEMA eNews as additional sessions are announced throughout the year. For a comprehensive library of on-demand sessions that members can access anytime, visit www.sema.org/virtual-education.
Wednesday, March 10–Facebook Live Chat Featuring Matthew Boice, presented by SEMA YEN
Track: Industry Talks
Having started his career in print and now working at the MotorTrend Group, a Discovery Communications company, Matthew Boice will discuss and field questions on direct-to-consumer, subscription-based streaming services. He brings firsthand insight about the cable distribution model and the increase in platforms catering to consumers’ specific interest. All SEMA members will benefit from learning about the changing media landscape.
Location: SEMA Association Facebook page
Wednesday, March 17–Facebook Live Chat Featuring Donna Wagner, presented by SEMA PRO
Track: Industry Talks
With 30 years’ aftermarket experience in various roles from association executive to supplier marketing and educator, Donna Wagner will discuss and answer questions live on “Filling Your Technician Pipeline: What Your Company Can Do to Help Fill Open Positions.” While skilled technicians is at an all-time low, Wagner will explain why it’s important to actively engage with local automotive tech programs and share tips on how to connect easily and productively.
Location: SEMA Association Facebook page
Thursday, March 18–4 Tips to Double Your Company’s Annual Sales
Track: Marketing & Sales
Whether you’re a CEO, manufacturer or in sales and marketing, knowing how to increase your customer base, the total number of purchases per customer, as well as their average order value through data-driven decisions are vital for growing a business. You’ll walk away from this session with strategies that will change the way you think about your business along with effective methods to double your annual sales. This seminar will guide you to bring maximum value to your company and your customers.
Tuesday, March 23–Asserting Yourself in the Workplace
Track: Industry Segments, powered by SEMA Councils and Networks
Series: Sharpen Your Soft Skills, powered by SBN
Learn how to be assertive in difficult work situations, best practices for dealing with situations in public, and how to follow up after an uncomfortable encounter. You’ll hear from a panel of industry professionals as they share personal stories, and you will have an opportunity to participate in a breakout that will allow you to put what you learned into action.
Wednesday, March 24–Turning Great Ideas Into Strategies to Produce Real Results
Track: Business Management
Ideas are great, but without a well thought-out strategy and plan, the results will be dismal. A comprehensive strategy, however, can be time-consuming. Find out what the 30-minute strategy is all about and how it can turn your ideas into real results during this webinar.