Global Update

Export Opportunity: Visit Two Important Markets With SEMA

By Linda Spencer

Middle East
First-time exhibitor Specialty Vehicle Engineering
Inc./DBA Hamburger’s Superchargers Inc. attracted lots of attention among local buyers.
Middle East
“The SEMA Middle East Business Development Program provides insights into a developing automotive market and customer base in the region,” said Bill O’Roake (left), international
sales manager at Mickey Thompson Performance Tires & Wheels.

Join SEMA on a trip to Abu Dhabi, United Arab Emirates (UAE), March 31–April 7, 2020, for the annual SEMA Middle East Business Development Conference to meet with pre-vetted trade buyers from throughout the region. Participants can self-certify to qualify for up to $1,250 in U.S. government grants to defray trip costs. An inaugural add-on program will be held in Riyadh, Saudi Arabia, April 5–7.

Explore the potential for your products in this customizing-crazy market, where consumers are eager to get the latest U.S. products for classic-car restoration, off-roading, racing, street performance and aesthetics. High disposable income, coupled with a passion for personalization, makes this an attractive region.

On this trip, activities will include:

  • Exhibiting at the leading customizing show in the region—Custom Show Emirates in a turnkey booth.
  • Participating in a seminar with top distributors.
  • Attending an official U.S. government briefing.
  • Touring specialty-equipment shops in Saudi Arabia and the UAE featuring performance, off-road and styling upgrades.
  • Attending networking receptions

All meals, hotel accommodations, a turnkey booth at the Custom Show Emirates and airfare from the UAE to Saudi Arabia are included.

Register now; slots are limited. For more information or to schedule a conference call to discuss the SEMA Business Development program contact Linda Spencer at or visit