By Linda Spencer
 First-time exhibitor Specialty Vehicle Engineering Inc./DBA Hamburger’s Superchargers Inc. attracted lots of attention among local buyers. |
 “The SEMA Middle East Business Development Program provides insights into a developing automotive market and customer base in the region,” said Bill O’Roake (left), international sales manager at Mickey Thompson Performance Tires & Wheels. |
Join SEMA on a trip to Abu Dhabi, United Arab Emirates (UAE), March 31–April 7, 2020, for the annual SEMA Middle East Business Development Conference to meet with pre-vetted trade buyers from throughout the region. Participants can self-certify to qualify for up to $1,250 in U.S. government grants to defray trip costs. An inaugural add-on program will be held in Riyadh, Saudi Arabia, April 5–7.
Explore the potential for your products in this customizing-crazy market, where consumers are eager to get the latest U.S. products for classic-car restoration, off-roading, racing, street performance and aesthetics. High disposable income, coupled with a passion for personalization, makes this an attractive region.
On this trip, activities will include:
- Exhibiting at the leading customizing show in the region—Custom Show Emirates in a turnkey booth.
- Participating in a seminar with top distributors.
- Attending an official U.S. government briefing.
- Touring specialty-equipment shops in Saudi Arabia and the UAE featuring performance, off-road and styling upgrades.
- Attending networking receptions
All meals, hotel accommodations, a turnkey booth at the Custom Show Emirates and airfare from the UAE to Saudi Arabia are included.
Register now; slots are limited. For more information or to schedule a conference call to discuss the SEMA Business Development program contact Linda Spencer at lindas@sema.org or visit www.sema.org/middleeast.