Global Update

Last Chance to Register for 2018 SEMA China Business Development Program

By Linda Spencer

“Chinese enthusiasts crave American-made parts,” said Robert Scheid (second left), director of business development for McLeod Racing LLC. “Knowing what they are looking for and finding credible distribution takes participating in this huge market in person.”

This is the last chance to register for the 2018 SEMA China Business Development Program. Don’t miss this opportunity to meet with pre-vetted resellers (distributors, retailers and installers), August 15–19, in Shanghai.

Program fees include a list of pre-vetted buyers, a turnkey booth at the China Auto Salon, a car and driver to visit specialty-equipment shops, an interpreter, four nights at the five-star Intercontinental Hotel and meals. In addition to $800 in federal funds available to defray the costs, a number of states also provide funds. For example, qualified California companies are eligible for an additional $1,500 in state funds to participate in the 2018 SEMA China program. North Carolina, Ohio and Connecticut are making funds available to qualified businesses.  

Register now! For more information, visit, or to schedule a conference call to discuss the SEMA China Business Development Program, contact Linda Spencer.