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SEMA Council & Network News: Learn How Technology Affects Motorsports Competition

Strengthen Your Company Through Community

No matter what niche you're in—rods, restoration, racing, restyling, reps, trucks or wheels and tires—there's a SEMA council or professional network that's right for your company. SEMA councils and networks offer members a variety of market-specific programs and activities designed to provide educational and networking opportunities while promoting their particular industry segment.

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Technology Affecting Motorsports Competition – What You Need To Know

Want to know more about how motorsports technology effects competition? The SEMA Emerging Trends & Technology Network will host its inaugural Motorsports Tech Roundtable, featuring six roundtables that take a deep dive into this topic and many more.

Table Topic: The Use of Technology in Competition
Expert: Kevin Wells, Competition Director at Formula D
Discussion: Learn about how technology is used in the rules and regulations of motorsports through the eyes of Formula D.

The event will take place in collaboration with the Media Trade Conference January 25, 2016, from 2:00 p.m.–4:30 p.m., at the Embassy Suites Orange County Airport, North.

RSVP today! Find out more event details, including a full list of table topics and subject matter experts.

Questions? Contact Director of Networks Bryan Harrison at

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ATC Truck Covers has been producing fiberglass camper shells and tonneau covers just outside of Kansas City since 1994.

TORA Member Spotlight: ATC Truck Covers

ATC Truck Covers in Ottawa, Kansas, has been active in the Truck and Off-Road Alliance (TORA) since 2011. Director of Marketing Brant Combs shared these insights about the company and its council membership.

Company Name   
ATC Truck Covers

Person interviewed:  
Brant Combs
Director of Marketing

What does your company do?   
We are a manufacturer of fiberglass truck caps, tonneau covers and cargo management systems.

How many years have you been in business?   
20 years.

What is your company history?   
ATC Truck Covers was founded by TORA Hall of Famer Bobby Combs in 1994, and has been producing fiberglass camper shells and tonneau covers just outside of Kansas City ever since. In 2006, we began offering cargo-management systems as a compliment to our truck covers. In February 2011, the manufacturing facility in Garnett, Kansas, burned to the ground in a complete fire loss, but we were able to relocate in nearby Ottawa, Kansas, in under a year. We now operate in a state-of-the-art facility where we continue to develop some of the lightest and strongest truck caps, tonneau covers and bed systems. Our facility is environmentally friendly, and uses green production practices and the latest technologies to bring you a better truck cover at a great price.

How many employees are at your company?  
Just fewer than 100.

Why are you an TORA member?  
It is very important to ATC for the light-truck aftermarket to continue to grow and thrive. TORA is a great place to help create goals, share needs, create awareness and help with positive action for our market, as well as network with other companies that deal with similar issues and challenges.   

Anything exciting you see happening in the truck market or in your company?  
It is great to see truck sales so strong. New body styles are always a nice boost for truck numbers as well as low gas prices and better MPGs. ATC is growing as well, having recently added routes into Southern California, along with expanding our product line with new window and door options and commercial truck cap and bed system models.

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