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SEMA Council & Network News: TORA Best New Products Chosen at the 2015 SEMA Show

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No matter what niche you're in—rods, restoration, racing, restyling, reps, trucks or wheels and tires—there's a SEMA council or professional network that's right for your company. SEMA councils and networks offer members a variety of market-specific programs and activities designed to provide educational and networking opportunities while promoting their particular industry segment.

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J.W. Speaker Model 8900 Evolution.
Rigid Industries Midnight Edition Optics.

TORA 2015 Best New Products are Chosen at the SEMA Show

The annual New Products Awards are chosen by a panel of volunteer, non-manufacturing industry professionals within the Light Truck Accessory Association (TORA). The awards recognize innovation, product potential and consumer appeal in two categories: best under $500 and best over $500.

TORA Best New Product Under $500

J.W. Speaker designs and manufactures vehicle lighting systems for OEMs and aftermarket applications. The company was awarded with Best New Product Under $500 for its LED headlight, the “Model 8900 Evolution.” This LED headlight is a simple drop-in replacement for 5x7-in. headlights. The new design boasts a 30% increase in high-beam intensity, but uses less power. The Model 8900 Evolution features a die-cast aluminum housing and hard-coated polycarbonate lens for maximum durability. The LEDs and engineering optics produce a beam pattern for maximum visibility. For more information on the Model 8900 Evolution, visit J.W. Speaker’s website.

TORA Best New Product Over $500

Rigid Industries Midnight Edition Optics are a new technology in the lighting industry. Starting with the patented Hybrid Spot Optic, the engineers at Rigid developed a transparent black polymer coating that darkens the look and feel of the optic during the day without significantly impacting their ability to light up the night. The result is a “blacked-out” look, from the face of the optics to the black screen-printed logos on black powder-coated housings with black anodized hardware. Midnight Edition Optics are available in three product lines (E-Series, D-Series and RDS-Series). For more information on the Midnight Edition Optics, visit Rigid Industries’ website.  

For more information on TORA, contact Clayton Drescher, council liaison, at 909-978-6696 or

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New Vehicle Data Records Added to WTC Wheel Measurement Database 

The Wheel & Tire Council (WTC) understands that schedule conflicts may interfere with attending measuring sessions provided by the SEMA Garage. To answer that challenge, the council provides free wheel measurement data on new vehicles to WTC manufacturer members. Three new vehicle data records have been added to the WTC Wheel Measurement Database:
  • ’16 Honda Pilot Touring
  • ’16 Honda Civic Sedan
  • ’16 Nissan Maxima Platinum

The new vehicles were added to the existing list of vehicles in the database:

  • ’16 Audi S3 Quatro Sedan
  • ’16 Audi TT Coupe
  • ’15 Chevrolet Camaro SS
  • ’15 Chevrolet Colorado LT
  • ’16 Ford Explorer Sport 2.3 EcoBoost
  • ’15 Ford Mustang GT
  • ’15 Hyundai Genesis 3.8
  • ’15 Toyota Camry XSE
  • ’16 Toyota Tacoma TRD 4x4 Sport and PreRunner V6
Access this WTC member-exclusive benefit.
For questions regarding the wheel measurement database or WTC, contact Clayton Drescher, council liaison, at 909-978-6696 or

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