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Movers & Shakers: Superlift Hires Lee McGuire as Director of Marketing

Compiled by SEMA Editors

Lee McGuire

Superlift Hires Lee McGuire as Director of Marketing

Superlift has announced the hiring of Lee McGuire as the director of marketing, reporting to President Tim Watts. McGuire has been in the automotive aftermarket for more than 11 years, serving most recently as the sales and industry relations director for Fab Fours Inc. She has served on a number of SEMA select committees and task forces and is currently the incoming chairperson for the Truck and Off-Road Alliance (TORA). She is also the immediate past chair for the SEMA Young Executives Network (YEN). McGuire has been recognized in SEMA's “35 Under 35” in 2013 and was the SEMA Young Executive of the Year in 2009.

HELLA Launches New Website

HELLA Inc. has just launched a brand-new website at The new site delivers an online guide to HELLA’s full line of auxiliary lamps, daytime running lights, accessories, bulbs, wiper blades, horns and Optilux products. The site is designed to meet the needs of enthusiasts and consumers in the the United States, Canada, Mexico and South America, featuring French Canadian, Spanish, Portuguese and English languages.

Ray Gorman Named Key Accounts Manager for The Right Stuff

Ray Gorman
Ray Gorman

Restoration Parts Unlimited Inc. has hired Ray Gorman as key accounts manager for The Right Stuff Detailing. Gorman brings more than 36 years of automotive expertise to The Right Stuff. He has been involved in every aspect of the automotive industry, from working with OEMs to the automotive aftermarket. Gorman is also deeply involved with several aftermarket associations, including SEMA, the Automotive Restoration Market Organization (ARMO), Performance Warehouse Association (PWA) and the Hot Rod Industry Alliance (HRIA), where he serves on the group’s select committee.  

Tint World Named Finalist for Retailer of the Year Award

Tint World has been named a Top 25 finalist for Retailer of the Year – Store Chain for Mobile Electronics magazine’s 2015 Industry Awards. As a finalist, the international franchise is eligible for the Retailer of the Year – Store Chain award, which Tint World earned in 2013–2014.

Highlighting outstanding retailers, installers, vendors and technicians in the mobile electronics industry, Mobile Electronics magazine’s annual Industry Awards recognize companies and individuals that exemplify the highest standards of professionalism, business ethics, service and expertise. The process to determine this year’s winners began in May with nominations for the Top 50, followed by the Top 12 semifinalist voting process, which is currently underway. Winners for 2015 will be announced in August at KnowledgeFest, held in Dallas.

L–R: Director of Marketing David Brashears, Joy King and President Tim Odom.

Joy King Named AAM Group Employee of the Year

At the AAM Group’s recent annual membership meeting held in St. Louis, Joy King, office manager, received the W.O.W. Award for being chosen the organization’s 2015 Employee of the Year. Given annually to the AAM Group employee who best exemplifies the qualities of commitment, creativity, initiative and resourcefulness, the W.O.W. Award is named after Wilbur and Orville Wright, who embodied many of those same traits in their pursuit to realize the world’s first successful controlled airplane flight.

Design Engineering Inc. Celebrates 20th Anniversary

Design Engineering Inc. (DEI) is celebrating its 20th anniversary. Formed in 1995 by Dale and Nancy Markley, the company is currently headquartered in Avon Lake, Ohio, under the leadership of their son David. In 2003, Design Engineering was honored with SEMA's Best New Performance-Racing Product award for the introduction of its CryO2 cryogenic intake systems.

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