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Movers & Shakers: SEMA Expands Legal Team; Wes-Coast Marketing Hires Scott Bisch

 Ashley Alisworth
Ashley Ailsworth

Compiled by SEMA Editors

SEMA Expands Its Legal Team
Ashley Ailsworth
has been appointed SEMA’s corporate counsel. Ailsworth, a recent graduate of the Georgetown University Law Center, first came to SEMA in 2009 as an entry-level researcher in the SEMA Government Affairs office in Washington, D.C. In her new capacity, she will serve as an adjunct to the SEMA General Counsel and provide assistance on a variety of issues and projects to enable the association to carry out its mission in compliance with applicable laws.

Car-o-liner workstation
Car-O-Liner Aluminum Workstation

SCRS to Give Away Car-O-Liner Aluminum Workstation at 2014 SEMA Show
The Society of Collision Repair Specialists (SCRS) is offering 2014 SEMA Show attendees the opportunity to win remarkable prizes during this year’s event. Prizes that will be offered to Showgoers are provided by Car-O-Liner, and feature the newly launched Aluminum Workstation (MSRP $10,049) and QP-1 Steel Dent Puller (MSRP $994). The drawing will be held from the SCRS booth (North Hall #10849) at 12:00 p.m., Friday, November 7. To be entered into the drawing, attendees who visit the SCRS booth will be provided with a report card that features the locations of companies which have generously supported the SCRS Repairer Driven Education series at the 2014 SEMA Show. Attendees who visit each sponsor listed and ask about their products and services will receive a stamp on the card from the company. Once a stamp from each sponsor company has been collected, the completed card can be returned to the SCRS booth to be entered into the drawing. All cards must be returned by 11:59 a.m., Friday, November 7, to be eligible.

Repair businesses interested in winning these tools should come to the SCRS booth #10849. SCRS also encourages attendees to register for the SCRS Repairer Driven Education (RDE) series and the OEM Collision Repair Technology Summit, being held on Wednesday at the SEMA Show. Both programs focus on delivering information to your business relative to maintaining pace with the rapid advancement of vehicle technology, to solution-oriented ways to address other marketplace challenges. Register to attend these market-leading education programs at


Scott Bisch
Scott Bisch


Wes-Coast Marketing Hires Scott Bisch
Wes-Coast Marketing
announced the newest addition to its team, Scott Bisch. Bisch has more than 30 years of sales experience, the majority of which was spent in the automotive aftermarket industry. He has previous manufacturer experience with companies such as Extang, Surf City Garage and Meguiar’s, providing him with a solid understanding of the extensive retail and WD experience, with a focus on new product distribution and line expansion. Building a solid customer relationship to create the essential “partnership for success” is where Bisch excels.

WELD Racing Names The Marx Group for Public Relations
WELD Racing has selected The Marx Group as the company’s agency of record for all public relations efforts. The Marx Group will assist WELD with communicating the new WELD marketing and branding strategies through trade show support, public relations writing and distribution, and will represent the company to trade and consumer media. Based in San Rafael, California, with creative and account teams in New York, Chicago, Detroit, Kansas City, Los Angeles and Knoxville, Tennessee, The Marx Group offers strategic business consulting, full-service marketing communications and PR programs.

Bodie Stroud Industries Inc. Selects Kahn Media for PR
Bodie Stroud Industries Inc.
has selected Kahn Media as its agency of record. Kahn Media will provide public relations and media outreach for the company. Led by its founder Bodie Stroud, the company is known for hand-building award-winning customs, hot rods, musclecars and more.

Win a Tuner From DiabloSport
DiabloSport is offering 2014 SEMA Show attendees the opportunity to win one of the company’s tuners at the Show. To enter, attendees must stop by the DiabloSport booth (#20019) and drop off a business card. The company will hold one drawing daily for the tuner. The raffle drawings will be done at 4:00 p.m.

Track T Roadster
The ’23 Track T Roadster, built by Jerry Magnuson of TrackMaster Products.

DEI and Boom Mat Debut Bare Metal ’23 Track T Roadster at 2014 SEMA Show
will feature a custom-built, bare-metal, ’23 Track T Roadster, built by Jerry Magnuson of TrackMaster Products in the DEI booth (#20013) throughout the 2014 SEMA Show. This roadster, built by Magnuson, founder of Magnuson Superchargers and past builder of Indy cars, demonstrates how DEI and Boom Mat products together control heat and sound. For more information about DEI visit

Tom Miller, DEI’s vice president of sales and marketing, said, “Jerry’s objective was to build an ultra-high-performance vehicle that was equally at home on the street or track. DEI and its Boom Mat brand of materials were his products of choice for sound deadening and thermal control to handle heat, road noise and structural-borne vibration in this open-chassis roadster. The T Roadster is a beauty and gives our staff a way to easily show what can be done with street rods to quiet the ride, protect electrical components from extreme hot or cold and add comfort for its occupants.”

Hedman Performance Group Celebrates 60-Year Anniversary
SEMA Show attendees are invited to visit the Hedman Performance Group at the 2014 SEMA Show and help Hedman Hedders celebrate its 60th Anniversary. The company’s booth (#22543) will offer a look at its past and provide a preview of its new products for 2015. Hedman will also have Wally Parks’ legendary ’57 Savoy on display with its fully rebuilt hedder and exhaust system. Master pinstriper, Von Hot Rod, will be on hand for two days pinstriping anything visitors can toss his way. He will also select a daily winner of cool, car guy objects d’art that he has fabricated just for the occasion.

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