Business Tools

Money vs. Myth: How Auto Dealers Profit From Accessories

By SEMA Editors

SEMA Education Days' auto dealer conference track is designed to show auto dealers how accessory sales can be an important part of their business.

As automotive sales become more and more competitive, smart dealership managers know their accessory business is a fundamental part of any successful strategy.

SEMA Education Days' auto dealer conference track—sponsored by the Professional Restylers Organization (PRO) and the National Independent Automobile Dealers Association (NIADA)—should put anybody who manages and works in an auto dealership on the path to ensuring that this important market is a profitable part of their business.

The conference session entitled, “Money v. Myths: The Truth About Profiting From Accessory Sales,” to be held Thursday afternoon, November 6, at the 2014 SEMA Show in Las Vegas, is a good place to start. This session will feature an exciting panel of experts who understand how aftermarket products provide consumers the options they want in terms of appearance, power, handling and utility. The panel participants will explain the key steps to creating and running a successful aftermarket program for managers looking to take their dealerships to the next level.

Another session, “Accessory Trends That Will Boost Your Business,” on Wednesday morning, November 5, will offer insight into the emerging trends and the future of accessorization. If you want to know how to develop products that will simultaneously attract new buyers and boost customer loyalty, this session is for you.

During the Wednesday-afternoon session entitled “The Art of Accessory Sales: Getting the Most From Your Sales Team,” a panel of sales gurus will cover all the bases. This includes helping your management team understand the value of an accessory program, making your sales staff aware of the importance of accessorized vehicles and building a marketing initiative that can drive customers to your dealership.

SEMA Show Education Days will feature more than 60 educational sessions in 12 different tracks, ranging from new-vehicle technology to best business practices to marketing strategies and emerging trends in the industry. To see the complete schedule of SEMA Show Education courses and pre-register, visit