Global Update

Meet Distributors, Retailers From One of the World's Fastest-Growing Specialty Markets

By Linda Spencer

Exhibitors of the 2014 SEMA China Business Development tour will have the opportunity to exhibit at events in Beijing and Shanghai. Buyers are pre-registering to attend from throughout China. Buyers from these cities/regions attended last year’s event.

Resellers from throughout China will be attending the upcoming 2014 SEMA China Business Development Tour, September 16–20, 2014. Wholesalers, retailers and installers are all looking for the latest products to meet the growing interest in vehicle customization.

SEMA members can connect with Chinese companies through face-to-face meetings with distributors at venues in both Beijing and Shanghai on 2014 SEMA China Business Development Tour. Limited slots and subsidies are available for qualified companies.

Benefits for participating SEMA members include:

  • A first-hand look at the developing specialty-equipment market and an opportunity to meet with pre-vetted distributors and retailers from throughout China during stops in Shanghai and Beijing.
  • The opportunity to exhibit at two events:
SEMA China Business Development Conference at Beijing-based Tuner Tribe.
SEMA Pavilion at the Shanghai-based China Auto Salon (CAS).

The U.S. Department of Commerce has partnered with SEMA to promote the participation of U.S. specialty-equipment companies at the SEMA China Business Development Tour. Qualified firms can receive up to $1,750.

Program costs include booth space at both events, hotel, meals, interpreters, access to buyers from throughout China and a bullet train from Shanghai to Beijing (flights to and from the United States are not included).

Register now for the 2014 SEMA China Business Development Tour. For more information, contact Linda Spencer at or visit

Read the 2013 SEMA post-show report.