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Movers & Shakers: Martin & Co. Promotes Holly Krozel to VP; Steve Filipiak Named Midwest Truck & Auto Parts’ Marketing Director

 Holly Krozel, Martin & Co. Advertising
Holly Krozel was promoted to vice president and general manager for Martin & Co. Advertising.

Martin & Co. Promotes Holly Krozel to VP and General Manager

Martin & Co. Advertising recently promoted Holly Krozel to vice president and general manager for the company. After more than 15 years of marketing and analytics experience, she joined Martin & Co. in early 2013 and has driven reorganization of the business to improve productivity and to position the team to best help clients compete in the world of content marketing.

Krozel spent most of her professional career with global consumer packaged goods company MARS Petcare, US. She has a breadth of experience creating and implementing new ideas and sustainable business processes across marketing, sales, supply and finance throughout her career. She has also launched two successful small businesses and has worked on award-winning, cross-functional teams to launch new products, build brand awareness and increase sales.

Steve Filipiak Named Marketing Director for Midwest Truck & Auto Parts

Midwest Truck & Auto Parts announced that Steve Filipiak was named the company’s new director of marketing. Filipiak will be responsible for driving the company’s global marketing strategy in order to strengthen its brands and advance business goals. He will also oversee the day-to-day management and implementation of marketing programs and initiatives for Midwest Truck & Auto Parts and its brands.

Most recently, Filipiak was vice president of marketing at June Media, where he was responsible for planning and strategy, product development, advertising and promotions. As director of marketing, Filipiak will expand Midwest’s marketing strategy while supporting the sales team as he expands the Midwest Truck & Auto Parts brand presence by redesigning the company websites, including,,,, and

Black Magic Teams With West Coast Customs

Black Magic entered into a new partnership with West Coast Customs (WWC). The company’s Black Magic brand and products are fully integrated into the WWC programming, and new episodes debuted in April 2014 on Fox Sports 2. Retailer activation, including consumer promotions and marketing collateral, will also be an integral part of the program. Black Magic stated that WCC was an ideal partner due to WCC owner Ryan Friedlinghaus and his crew’s reputation for pushing boundaries and expectations—two philosophies mirrored by Black Magic.

JMPR, Larte Design
Larte Design, a luxury tuning company specializing in premium SUVs, has selected JMPR for public relations and media services.

JMPR  to Provide PR, Media Services for Larte Design

JMPR Public Relations was selected as the North American agency of record for European-based Larte Design—a luxury tuning company specializing in SUVs made by premium OEMs, such as Infiniti, Range Rover and Mercedes. JMPR will assist Larte with its U.S. introduction and handle a range of media relations and event PR activities. JMPR will also assist with the company’s U.S. representation and brand development as needed. More information is available at

Registration Open for University of the Aftermarket Leadership 2.0 Class

The University of the Aftermarket has officially opened registration for the next Leadership 2.0 class, which begins August 24–29, on the campus of Northwood University in Midland, Michigan. The second session will be held March 8–13, 2015, at Northwood’s West Palm Beach, Florida, campus. Participants must attend both sessions.

Leadership 2.0 is an intensive post-graduate-style leadership and business skills education experience designed to promote the development of the next generation of aftermarket leaders. Featured presenters include leading aftermarket executives and faculty members of the Northwood University DeVos Graduate School of Management. The program is designed for early- to mid-career, management-track, high-potential aftermarket professionals in all market segments. Program participants include a mix of aftermarket professionals from manufacturing, retail/wholesale stores, program groups, warehouses, service dealers, associations and other industry segments allied to the motor vehicle aftermarket.

More information and registration details are available at Participants receive 7.0 CEUs toward their Automotive Aftermarket Professional (AAP) or Master Automotive Aftermarket Professional (MAAP) designations.

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