Business Tools

SEMA Showgoers: Make the Most of Monday

By Jason Catullo

The SEMA Online Marketing Conference is an opportunity for the industry to gather and learn the latest in online marketing strategies.

The SEMA Education Institute's (SEI) free and pay-to-attend seminars and courses at the SEMA Show provide an up-close, first-hand examination of the industry trends and business practices that will affect companies involved in all segments of the specialty-equipment industry. Showgoers can make the most of Monday by taking advantage of the more than 50 free education courses—as we'll as several pay-to-attend sessions—that will examine a range of topics, including online marketing, customer service, powersports, management and emerging trends.

Here are examples of some topics and courses covered through the free seminars provided at the 2013 SEMA Show:

For a complete list of all of the educational courses, sessions and topics, visit

In addition to the aforementioned available courses, the SEI has specialized pay-to-attend sessions that cover some of the hottest tactics and business tools used by some of the most successful companies in the specialty-equipment industry. These pay sessions include:

For complete information on the 2013 SEMA Show, visit