Business Tools

10 Must-Attend Educational Sessions for All SEMA Showgoers

By Della Domingo

There are 10 must-attend educational seminars at the 2013 SEMA Show designed to help business owners train and prepare their employees.

To help business owners train and prepare their employees, SEMA Show organizers have identified 10 must-attend educational seminars at the 2013 SEMA Show.

The 10 sessions focus on general practices and new tools that are relevant to all businesses. These sessions are:

  • Monday, November 4, 9:30 a.m. – Build a Winning Marketing Strategy
  • Monday, November 4, 1:00 p.m. – How to Be an Island of Excellence in an Ocean of Mediocrity
  • Monday, November 4, 3:00 p.m. – Insider Tips: Sell Specialty-Equipment Products in China, the World’s Largest Emerging Automotive Market
  • Tuesday, November 5, 9:30 a.m. – Creating and Executing a Smart Business Plan
  • Tuesday, November 5, 11:00 a.m. – Great Retail Experiences—5 Critical In-Store Design and Layout Touch Points That Create Optimal Selling Environments
  • Tuesday, November 5, 1:00 p.m. – Google: Road to Winning Drivers—Driving Sales in a Multi-Device World
  • Tuesday, November 5, 3:00 p.m. – Who’s in the Driver’s Seat? A Comprehensive Look at Generational Trends in the Automotive Industry
  • Wednesday, November 6, 1:00 p.m. – How to Successfully Buy and Sell Products in Online Marketplaces
  • Wednesday, November 6, 3:00 p.m. – So, That’s Where the Money Goes!
  • Thursday, Nov. 7, 1:00 p.m. – Sales 3.0: The New Contact Sport—How to Use and Leverage Social Media Marketing for Small Business Sales Success

Each of the sessions listed above is one-hour long and available free of charge to those with SEMA Show credentials. The SEMA Show educational program includes more than 90 seminars, all taking place throughout week of the SEMA Show. For locations, descriptions and complete details, visit
The SEMA Show is a trade-only event not open to the general public. The annual event features manufacturers of auto parts and accessories and connects them with buyers from all over the world. To learn more, visit