Global Update

Learn How to Cash in on the Russian, Middle Eastern and Chinese Markets

By Linda Spencer

Learn the latest trends, applications and perceptions of United States brands in the Chinese market.

Interested in the Russian, Middle Eastern or Chinese markets? SEMA will hold three sessions, Monday, November 4, featuring buyers and media from these key markets:

Middle East
Monday, November 4, 2013
11 a.m.–12:00 p.m.

Learn how to cash in on this lucrative region. The United Arab Emirates (UAE) and surrounding countries provide some of the best opportunities for United States specialty-parts manufacturers, as off-roading, classic car collecting and motorsports are all growing in popularity. Attendees will also learn about the details of the second SEMA one-on-one matchmaking program being held in the UAE in March 2014.

Monday, November 4, 2013
1:00 p.m.–2:00 p.m.

  • Russia ranks sixth in the world in terms of annual passenger-vehicle sales. The country’s auto market has rebounded from the 2008–2009 recession with new-vehicle sales for 2012 up 11% from the previous year, which makes Russia the second-largest European vehicle market. With 2.9 million passenger vehicles sold last year, the country is quickly gaining on Germany—the top market in Europe—and many experts estimate that the positions will flip between these two countries in the next few years.
  • There are now 38.7 million passenger vehicles on Russian roads. But with 140 million people, a large, unmet demand still exists for those who have not yet had the opportunity to purchase a vehicle.
  • SUVs represent the largest and fastest-growing automotive sector in Russia, making up 31% of all passenger sales in 2012. Nearly one-third of all passenger-vehicle sales were SUVs—more than double the rate of SUV sales throughout the rest of Europe.
  • Russia has the highest gross domestic product per capita among the members of BRICS. “[By] 2020, Russia should be one of the biggest consumer markets on a global basis,” said Russian Machines Chairman Siegfried Wolf in a interview. The company also owns the GAZ Group automotive division. Per capita, Wolf said, Russia has doubled the income of the Chinese—$20,000 compared to $11,000—and India is at about $6,000.

Monday, November 4, 2013
3:00 p.m.–4:00 p.m.

Chinese distributors and SEMA members already successful in the region provide insider tips. Learn the latest trends, applications and perceptions of United States brands in the Chinese market. This will be a great opportunity to meet with press and distributors of specialty products in this market of 1.3 billion people in this informal, practical session to assist you in deciding if this market is a good fit for your products.

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