Global Update

Registration Open for the 2013 SEMA China Business Development Tour

By Linda Spencer

Participating SEMA members will have the opportunity to meet one-on-one with pre-vetted distributors and retailers from throughout China.

From high-performance suspensions to under-the-hood goodies, the specialty-equipment market's luxury segment has a lot of potential for SEMA members. Learn more about these opportunities and meet with potential customers by participating in the SEMA China Business Development Tour in Beijing, September 11–14, 2013. This event will allow participants to gain insight into the growing specialty market for the 1.3 billion Chinese consumers. Participants will learn what products sell, what products are in demand and for which applications through networking opportunities with retailers and wholesalers.

Benefits for participating SEMA members include:

  • A first-hand look at the developing specialty-equipment market. The delegation will visit off-road and street-performance shops.
  • Meetings with pre-vetted distributors and retailers from throughout China at a SEMA Hall within a major Beijing-based trade show—the China International Auto Parts Expo (CIAPE). This event is organized by the Chinese Ministry of Commerce.
  • Program costs include hotel, meals, interpreters, access to buyers from throughout China (flights to and from the United States are not included). Qualified exhibitors will receive a U.S. grant of up to $1,000 to defray the costs of participation.

For more information, contact Linda Spencer at, or visit the SEMA China Business Development Tour online registration page.