Business Tools

Global Automotive Aftermarket Symposium to Feature New Sessions, Google's Danielle Russell

Edited by SEMA Staff

The producers of the Global Automotive Aftermarket Symposium (GAAS) have announced that Danielle Russell, automotive industry director for Google, will serve as the closing speaker for GAAS 2013. Russell will present "Consumer Insights and Opportunities—Three Game-Changing Trends." She will explain how consumers are increasingly turning to the Internet for parts and service information and what information the aftermarket must embrace to make the customers’ experience a satisfactory one that sells more products.

In addition to the coding presentation by Russell, the 2013 GAAS will feature four practical, hands-on breakout sessions on succession planning, improving employee morale and customer loyalty, groundbreaking trends impacting the automotive aftermarket, and successfully closing the gap between strategic planning and execution. "We are excited to take attendees deeper into several important subject matters with our new breakout sessions," said GAAS Chairman Denny Welvaert. "These sessions will be a strong complement to an impressive lineup of presentations and panel discussions on important industry topics."

GAAS is co-located with the Aftermarket eForum, May 22–23, offering strategic and technical presentations addressing the business technology challenges of the aftermarket. Attendees will enjoy discount savings when they register for both events. To learn more, visit

The annual two-day Global Automotive Aftermarket Symposium, now in its 18th year, brings together industry leaders and experts to examine the issues and trends affecting the worldwide automotive aftermarket and influencing its future. Each year the net proceeds of GAAS are invested in the organization’s scholarship fund to help students get their automotive aftermarket career started. Additional scholarship funding comes from industry contributions from individuals, companies and foundations. To date GAAS, has awarded scholarships to more than 1,600 students representing $1.6 million in aid.

To register for GAAS 2013, visit