Business Tools

Get More From Your Crew Using Four Personality Styles


Bob Phibbs

Do you try to motivate everyone on your sales team using exactly the same techniques? This "one-size-fits-all" approach can produce mediocre results. It sounds great to create an incentive program to juice sales, but what motivates a driver personality style is much different than an amiable personality. Understanding all four (including the expressive and the amiable) with their strengths and weaknesses have consistently led to higher sales in many different industries.

Join Bob Phibbs, The Retail Doctor, and the SEMA Education Institute (SEI) for a webinar, Thursday, August 2, at 10:00 a.m. (PDT), as they explore four personality styles and how to keep these very different personality types motivated.

Phibbs has helped hundreds of small- and medium-sized businesses in every major industry. He is a nationally recognized expert on business strategy, customer service, sales and marketing. With more than 30 years' experience beginning in the trenches of retail and extending to senior management positions, he has been a corporate officer, franchisor and entrepreneur.

If you are trying to get more from your team, join Phibbs and SEI, Thursday, August 2, at 10:00 a.m. (PDT). Register today!

Participate live or download the webinar when it’s convenient. And remember: SEMA webinars are free to SEMA members and only $29 for non-members.