Business Tools

Google Webinar: Best Practices for Understanding Your Customers



  Linda Boudiab

Gone are the days of developing a marketing message and hoping it will engage your customers. In this digital age, you can measure interest and fine-tune your strategy quickly to ensure you are hitting your target. Join the SEMA Education Institute (SEI) and Google staffer Linda Boudiab, Thursday, September 1, at 10:00 a.m. (PDT), as we learn about Google Insights for Search and Global Market Finder.

These two tools are designed to help you understand:

  • How and when your customers find information about your business on Google.
  • Google keyword query data so you can tailor your marketing efforts to your customers interests.
  • How to leverage regional and global interest in your particular segment of the automotive aftermarket.
  • How to monitor emerging online trends.

All of this information will help you grow your business and identify new opportunities.

As a valuable leader on Google's Account Acceleration Program (AAP) team, Boudiab helps automotive advertisers develop digital marketing strategies across platforms to connect with consumers. In her previous role as analysis manager for the automotive and entertainment verticals, Boudiab developed data insights, including query trends, search benchmarks and growth opportunities across both industries. 

Join SEI and Google for this informative webinar, Thursday, September 1, at 10:00 a.m. (PDT) as we explore best practices for using Google Insights for Search and Global Market Finder.

Participate live or download the webinar when it’s convenient. And remember: SEI webinars are free to SEMA members and only $29 for non-members.