Global Update

International Brands Resonate With Chinese Consumers

Participate in the new three-day intensive familiarization and sales event taking place September 2010 in Beijing. The Chinese street-tuning and off-road modification shops show the diversity already available in China. Yet they have at least one trait in common: their customers, when making a purchase decision, want the imported, branded product if they can afford it.

The quality and aspirational value of imported products made by well-known international brands resonates with consumers in both street and off-road circles. When these products are available, they are selling well.

SEMA members are invited to participate in the first SEMA CIAPE China Business Development Conference, a low-cost set of guaranteed one-on-one meetings with pre-vetted Chinese buyers, as well as participate in networking and seminars.

More information is available online at or by contacting SEMA Director of International Relations Linda Spencer.