Builders Start on Challenger, Camaro and '32 Ford Projects for 2010 SEMA Show

  Mopar Alley
  All vehicles from Mopar's "Top Eliminator" enthusiast recognition program will be displayed in Mopar Alley at the 2010 SEMA Show.

Mopar is joining forces with custom-car builder Rich Evans to bring to life a customized Dodge Challenger for the 2010 SEMA Show.

Owner of Huntington Beach Bodyworks and Rich Evans Designs, Evans is a master automotive fabricator, welder and painter. His custom-made rides have appeared in numerous movies and television programs, including Pimp My Ride, Monster Garage, Man Cave and Chop, Cut & Rebuild. The Southern California native also recently debuted a new iPhone App, "The Rides of Rich Evans."

His Mopar-flavored ride for the 2010 SEMA Show will begin with a base 2010 Dodge Challenger. Evans will employ an array of Mopar parts, some modified with his own fabricated spin, in order to create a new automotive work of art.

Rich Evans Exclusive Parts as well as products from numerous aftermarket suppliers will be utilized during the build, which will be documented in a series of podcast videos posted to Mopar's YouTube channel.

Evans will also pen exclusive blogs for posting on, as well as his own website:

Evans will also act as a judge for the new tuner category of the Mopar "Top Eliminator" enthusiast recognition program. Now in its fourth year, the program highlights restyled or customized Chrysler, Jeep, Dodge or Ram vehicles of Mopar enthusiasts. The new tuner category winner will be selected from enthusiast nominations based on creatively applying technology to a current-model vehicle while maintaining brand integrity and values. All "Top Eliminator" winners, from the various categories, will be displayed in the Mopar Alley at the 2010 SEMA Show.

"I'm pumped up to team up with a premier organization like Mopar on these thrilling new projects," said Evans. "Together, I think we can seize the attention of the young Next-Gen crowd with the new 'Top Eliminator' tuner award and the SEMA-car build while still holding the attention of today's enthusiasts. You will see an amazing Mopar/Rich Evans creation in the Mopar exhibit at SEMA in November."

The Raybestos Roadster Pickup will be given away to a professional mechanic or DIY Raybestos customer.  

Raybestos Roadster Pickup

Raybestos is sponsoring the build of a 1932 Ford hot rod roadster pickup, which will be given away to one professional mechanic or DIY Raybestos customer as part of an upcoming summer 2010 sales promotion. The build-up will be chronicled in national television, magazines, and exclusive website content.

The project celebrates Raybestos’ brake and chassis product lines with thousands of part numbers covering vehicles from 2010 to the 1920s and late model to Model A.

Troy Ladd, a hot rod and custom car builder, will tackle the project with his crew at Hollywood Hot Rods in Burbank, California, using a design inspired by the factory's hot rod parts truck and show car of 1963, used to deliver brakes for Indy roadsters up and down Gasoline Alley. Design cues are also pulled from open-wheeled Indy roadsters and sprint cars of the era.

The Raybestos RPU will feature:

• 1932 Brookville Steel RPU body and custom fabricated box
• Custom removable top for weather protection
• From Ford Racing, the all-new 5.0-liter Ti-VCT “Coyote” V-8 engine from the upcoming 2011 Ford Mustang—deconstructed and re-dressed with vintage accessories to resemble the iconic 1963 Ford 427ci SOHC race motor
• Custom vintage-style stack fuel injection setup from Hilborn—operated by a modern engine management system for modern reliability
• Tremec 5-speed manual gearbox
• Aluminum quick-change rear axle
• Complete Raybestos Brakes package
• Bias ply Firestone Indy roadster period correct tires at all four corners from Coker Tire
• Custom gauge cluster by Redline Gauge Works
• Custom shifter, linkage, pedals and assembly by Gennie Manufacturing
• “Lakes” style headers will be handmade by Hollywood Hot Rods with oval cones fabricated from polished stainless steel components provided by Megs Exhaust Builders Warehouse
• WIX oil and fuel filters
• Traditional style tuck and roll interior
• Powder coating, metal coating, and media blasting work by Pacific Coast Powder Coating

  Project X360 Progress
  Project X360 Rendering
  Project X360 is an 1969 Rally Sport Camaro that will receive a custom aftermarket restoration after sitting in a barn in Wedron, Illinois, for 20 years.

Project X360 – ’69 Camaro

Project X360 began with an idea to build a 1969 Rally Sport Camaro. The car was to be placed as a featured show car in the ProComp booth at the 2010 SEMA Show. After an extensive search, Tad Nelson of Nelson Competition Products located a 1969 Camaro, which had been sitting in a barn in Wedron, Illinois, for 20 years. Like most uncovered automotive treasures, this car is a classic, just begging for a full, aftermarket restoration. As a next-generation classic car restorer, Nelson accepted the challenge and looks forward to showcasing his skills with the best in the industry.

Specs of the 1969 Camaro

Motor - ProComp 427 SBC, 11:1 compression, custom comp cam

Intake - NCP modified 950cfm ProComp Carb; ProComp polished intake

Exhaust - ProComp chrome headers; 3-inch dual exhaust with Flowmaster mufflers

Ignition- ProComp ignition

Transmission- B&M TH400; B&M Holeshot 3600

Rear End - GM 12 bolt, Superior axles, 4.56 gear ratio, Auburn positraction

Suspension - Eaton Detroit Spring front and back; ProComp control arms

Brakes - CPP Big Brake complete front and rear kit

Wheels and Tires - Rocket Racing chrome booster 18-inch front, and 20-inch rear; Toyo tires

Sponsors: Currently ProComp, Eaton Detroit Spring, Classic Performance Products, The Parts Place Inc. and Rocket Racing Wheels are featured sponsors of Project X360.

Already started on your 2010 SEMA Show project? Send us photos, renderings and a spec list to, and we'll try to get it in future issues of eNews.