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SEMA Council & Committee News: ARMO New Products Showcase Registration Available Online

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ARMO New Products Showcase Registration Is Now Online

ARMO-member companies may now submit product registrations for the 2010 ARMO New Products Showcase. Registration is now available online.

The 13th annual ARMO New Products Showcase will once again be held at Spring Carlisle in Carlisle, Pennsylvania, Wednesday–Sunday, April 21–25. The showcase continues to grow every year, with a record number of product entries in 2009. More than 100,000 automotive hobbyists attend Spring Carlisle each year, and the ARMO Showcase Tent is located at the very center of the show in a prime position, guaranteeing your products will be seen. This is a fantastic opportunity for ARMO-member companies to put their new products in front of one of the largest annual gatherings of restoration enthusiasts in the country. Participation is open to all ARMO-member companies, and it’s FREE!

There is no judging of entries in the showcase. The focus of the event is to showcase the products to generate publicity, inquires and sales leads. All entries will be photographed at Spring Carlisle, and the photos, product descriptions and company names will be displayed in the ARMO booth at the 2010 SEMA Show.

ARMO New Products Showcase Criteria

All products submitted must meet the following criteria:

  • Must be the product of an ARMO member-company.
  • Must be a new product or improved design since March 2009.
  • Product must be available for sale (market-ready) by the opening of the showcase, April 21.
  • Must demonstrate unique/innovative technology and/or be a benefit to the restoration industry.


  • Complete one entry form per product.
  • Product entry forms must be completely filled out and submitted to SEMA by Wednesday, April 14, 2010. Some of the information will be used to create signage for the product at the Spring Carlisle Showcase and to accompany the photos in the ARMO booth at the 2010 SEMA Show. ARMO will guarantee acceptance of FOUR product entries per company. Any additional entries will be considered on a first-come, first-served basis.
  • Companies are urged to include marketing materials (sales literature, flyers or brochures) with the product. These materials will be made available to hobbyists who ask for more information and/or want to contact the manufacturer to find out where they can buy the product.

Delivery of product(s)

  • Product(s) may be pre-shipped for arrival no later than Friday, April 16, 2010 to:

    Carlisle Events
    Attention: ARMO New Products Showcase – Jim Vinarski
    1000 Bryn Mawr Rd., Carlisle, PA 17013


Product(s) may be hand-delivered to the Showcase, Wednesday April 21.

Product(s) may be removed after 1:00 p.m., Sunday April 25.


Company can pre-arrange for return shipping by completing the “return shipment information” on the entry form.

ARMO Select Committee Elects Alex Tainsh as Chair-Elect

Alex Tainsh is a founding member of ARMO and has been an active member for 12 years. His accomplishments begin with a combined 16-year stint at P.U.I and Soffseal, and he is currently the sales and marketing manager for TrimParts.

Throughout his many years with ARMO, he has worked passionately to promote the "Take a Kid to a Car Show" program and, most notably, headed up the Colton Camaro project. When asked about future projects, Tainsh reiterated the importance of young enthusiasts and the preservation of the restoration market.

As Tainsh begins his two-year term as chair-elect, Laura Bergan will assume chairwoman duties July 1.

ARMO Column in SEMA Member News

Read ARMO's column featured in the March/April issue of SEMA Member News.

For more information about ARMO, contact Jim Skelly.

Visit HRIA's website

HRIA Column in SEMA Member News

Read HRIA's column featured in the March/April issue of SEMA Member News.

For more information about HRIA, contact Zane Clark.



Visit TORA's website.

TORA Column in SEMA Member News

Read TORA's column featured in the March/April issue of SEMA Member News.

For more information about TORA, contact Jim Skelly.



Visit MPMC's website.

Wet Weather Fails to Dampen Spirits at Annual Media Trade Conference

The 2010 Media Trade Conference, hosted by SEMA's Motorsports Parts Manufacturers Council (MPMC), coincided with one of the wettest weeks on record in Southern California—unfortunate for those who came from colder climes seeking a little West Coast sun and warmth.

Media Trade Conference
Media attendees of the annual Media Trade Conference can gather months of editorial content over the event's three days.

For three days from January 19–21, 100 manufacturers met with editors and writers throughout the day in a series of half-hour meetings. For manufacturers it's a chance to put their newest products in front of the enthusiast media. For editors, it's a way to nail down several months (in some cases an entire year's) worth of editorial projects.

SEMA News took the opportunity to meet with member companies to not only learn about their new products, but also the overall business climate. We were relieved to learn that most businesses are fairly optimistic about recovery in 2010, embracing a feeling that the worst has passed.

Judging by the investment these companies have made in new-product development, from Edelbrock's venture into supercharging to Yokohama's "green" tires, 2010 looks to have gotten off on the right foot for enthusiasts and specialty-equipment businesses alike.

MPMC Column in SEMA Member News

Read MPMC's column featured in the March/April issue of SEMA Member News.

For information about MPMC, contact Jim Skelly.

MRC Logo
Visit MRC's website.

MRC Names Chris Fairless New Chair-Elect

The MRC Select Committee has named Chris Fairless of Fairless Sales & Marketing to the position of chair-elect. Fairless is a current MRC Select Committee member and will take over duties as chair-elect on July 1. Fairless stated, “I’m honored to be selected as MRC’s chair-elect. I’m looking forward to the future challenges and the opportunities. I’m excited to be involved with SEMA and MRC and hope to inspire more people in our industry to get involved. There are great opportunities ahead!” When Fairless assumes chair-elect duties on July 1, current chair-clect Wade Cobb of HAPCO will become chairman of MRC, when Joel Rosenthal’s two-year term as MRC chairman ends. At that time, Rosenthal will assume his new role as the MRC immediate past chairman/advisor.

2010 MRC Long-Range Planning Meeting at PWA

MRC will be conducting its annual Long-Range Planning meeting in conjunction with the Performance Warehouse Association (PWA) Conference. All reps are welcome and encouraged to participate in this open forum and address issues faced daily by reps in all segments of the automotive industry. Bring your ideas and suggestions to raise the bar for all manufacturers' reps.

For us to be able to accommodate attendees with food and beverage, we ask that you take a moment and contact Staci Bostock at 909/396-0289 ext. 104 or e-mail

MRC Column in SEMA Member News

Read MRC's column featured in the March/April issue of SEMA Member News.

For information about MRC, contact Staci Bostock.

PRO Logo
Visit PRO's website.

Technical Skills & Training Conference

The 2010 Technical Skills & Training Conference (TSTC)—a brand-new, one-day training program designed specifically for restylers and installers—takes place on Friday, April 30, at the University of Northwestern Ohio (UNOH) in Lima, Ohio. This is a unique opportunity to gain face time with major manufacturers in the restyling industry.

TSTC attendees may participate in up to six, one-hour seminars presented by PRO-member manufacturing companies, such as Webasto, Katzkin, Audiovox, Restylers Choice, Eagle Enterprises and others. Two sessions will run concurrently during each of the one-hour time slots, with presentations covering leather, sunroofs, 12-volt/A6 electrical, truck accessories (towing and suspension and diesel performance) and self adhesive (paint film and wrapping). Should an attendee prefer, several manufacturers will conduct live installation demonstrations in the University’s shop area. Demonstrations will be conducted in a “bullpen” fashion, enabling attendees to watch multiple installs in one shop area. The training portion of the day begins at 8:00 a.m. and concludes at 4:00 p.m., and lunch is included.

When the training is over, attendees may still take advantage of additional offerings from PRO. A brief, one-hour open PRO meeting will be held from 4:30–5:30 pm, giving attendees a chance to hear the latest happenings and offerings from the council. The meeting is open to all attendees. A mixer/reception will follow immediately at 6:00 pm.

Cost to attend the conference is $25, which includes a catered lunch, the open meeting and networking reception. If more than one company representative plans to attend, the fee is only $15 for each additional employee. Download the Technical Sills & Training Conference registration form.

On Saturday, May 1, PRO will conduct its annual Long-Range Planning meeting at the University, and all PRO members are encouraged to attend. For more information, contact Zane Clark at, 909/396-0289, ext. 134 or visit

PRO NovemberFest Is Huge Success

NovemberFest Logo
PRO Chairman Karl Stearns credits the hard work of the council members for the success of the group's NovemberFest at the 2009 SEMA Show.

The first-ever PRO Industry Awards reception held at the SEMA Show was an overwhelming success for the PRO council. Branded "NovemberFest," the reception played to a packed house, as more than 200 attendees filled Ballrooms D, E, F and G at the Las Vegas Hilton to standing room only. The evening included a free commemorative event T-shirt, German-themed food and bar menus and presentations of PRO’s annual industry awards.

"I am so proud of this council,” said PRO Chairman Karl Stearns. “At our LRP in June, the idea for a reception was introduced. Someone suggested we come up with a brand for the event so that it wouldn’t just be another reception. Someone else suggested NovemberFest, and the Select Committee was off and running. Select Committee members designed the logo, menu, T-shirt and the bookmark invitation concept and solicited sponsorship monies.

"SEMA did the final invitation layout, and we kept them apprised every step of the way to make sure nothing fell off the track. At the Show, we all pushed the invitations from our booths and in the aisles. The process was a textbook volunteer cooperation. The success of the actual event is icing on the cake. We’re already looking forward to next year!"

NovemberFest was held on Tuesday, November 3, from 5:30 p.m.–7:30 p.m. at the Las Vegas Hilton.

PRO Column in SEMA Member News

Read PRO's column featured in the March/April issue of SEMA Member News.

For information about PRO, contact Zane Clark.

SBN Logo
Visit SBN's website.
Discover the SEMA Mentoring Program—Powered by the SBN

“I’ll get by with a little help from my friends…” - Joe Cocker

Everyone needs help or expert advice from time to time, and SEMA’s Mentoring Program is an excellent resource to get answers to all your questions. Whether you need to know more about SEMA, market information for a start-up company or advice on how to approach your boss about a new position, the SEMA Mentoring Program can help.

“Ask A Mentor” is perfect for one-time questions. You can expect multiple SEMA mentors to provide online guidance and answers to your industry-related questions.

Short-term Assistance/Guidance is for help with a specific project or task. A SEMA council/committee mentor with the expertise you seek will be paired up with you to provide guidance with your project.

Long-term Relationship is helpful for developing your professional career. In this program segment you will be paired with a SEMA council/committee mentor who will provide guidance and assistance for ongoing career development or a long-term project.

So whether you just need an answer to a question or you want to cultivate a mentoring friendship, the SEMA Mentoring Program—Powered by the SBN is available to help. After all, we can all use a little help from our friends.

Visit the SEMA Mentoring Program now.

SBN Column in SEMA Member News

Read SBN's column featured in the March/April issue of SEMA Member News.

For information about SBN, contact Kim Desai.

SPC Logo
Visit SPC's website.

SPC Column in SEMA Member News

Read SPC's column featured in the March/April issue of SEMA Member News.

For information about SPC, contact Kim Desai.



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Visit WTC's website.

WTC Long-Range Planning Meeting

All WTC members are invited and encouraged to participate in the upcoming council Long-Range Planning Meeting, set for Wednesday, March 17, at the SEMA Headquarters, located at 1575 S. Valley Vista Dr., Diamond Bar, CA 91765.

WTC members: This is your opportunity to meet and network with the council leadership while learning the goals and direction of the council and the wheel and tire industry. Your feedback, thoughts and suggestions are welcomed.

Some of the topics slated for discussion include: social media opportunities and guidelines; available installer certification and education programs; the 2010 SEMA Show; and an update on SAE J2530.

WTC Long-Range Planning Meeting Schedule

8:30 a.m.: Continental Breakfast
9:00 a.m.–12:00 p.m.: Open Meetings
12:00 p.m.–1:00 p.m.: Networking Lunch
1:00 p.m.–4:00 p.m.: WTC Select Committee Meeting (closed)

For more information, contact Zane Clark at

WTC Column in SEMA Member News

Read WTC's column featured in the March/April issue of SEMA Member News.

For information about WTC, contact Zane Clark.



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Visit YEN's website.
Join YEN

Did you know that the SEMA Young Executives Network has more than 500 members networking in the industry and is the largest SEMA committee? If you are employed by a SEMA-member company and are under the age of 39, then you can join the SEMA Young Executives Network for FREE. If you are interested in becoming part of the team, please visit our website at

YEN Member of the Month Spotlight

Did you know that YEN has a Member of the Month Spotlight on the SEMA website and that anyone can be nominated? To view previous selections or to make a nomination, visit

YEN Column in SEMA Member News

Read YEN's column featured in the March/April issue of SEMA Member News.

For information about YEN, contact Kim Desai.