Launched in 2014, the SEMA Garage program continues to evolve, keeping SEMA members at the forefront of innovation.
Understanding the UTV space, how they fit in with the automotive aftermarket and where you can find opportunity.
A look at the year's key trends and developments that will continue to challenge and drive the aftermarket.
Best practices for safeguarding your brand's most valuable asset.
Packaging is more important than ever to delivering your brand concept––are you keeping up?
OPPORTUNITIES AND CHALLENGES
SEMA Council and Network Leaders Identify the Trends and Issues Impacting the Aftermarket in 2024
By MICHAEL IMLAY
"You can't smell burning rubber on a zoom call." Why and how attendees can get the most from a live event
SERIOUS BUSINESS
The vehicular market segment that industry-watchers refer to as the “powersports” market is, in a way, easier to label than it is to define. What, after all, is the connective tissue that joins such disparate market segments as ATVs and side-by-sides, motorcycles and dirt bikes, snowmobiles and personal watercraft—especially considering that very few of these vehicles are ever used in a “sporting,” i.e., competitive venue?
Millions if not billions of dollars are spent each year on aftermarket automotive products like superchargers, intake systems, carburetors, fuel injectors and more. While the numbers aren’t as big, many of these accessories are purchased for marine use, too.