The products featured are from SEMA Data member companies that have attained Gold- or Platinum-level data, which means that their product data is robust and complete—likely to drive customer purchase decisions. SEMA Data members meeting data scorecard requirements are invited to submit product releases for consideration to enews@semadata.org.
Chris Stewart was walking out of a concert in Grand Rapids, Michigan, in 2003 when a lowered white Honda Civic ES hatchback caught his eye. He was running a car club for import-car owners out of the house he rented while attending college and thought the car’s owner could be a good fit.
A pattern began to emerge while researching “Your Message Here,” our October 2022 SEMA News article explaining why and how industry professionals should contribute to automotive podcasts as guests: It felt impossible to talk about the marketing potential of appearing on a podcast without examining the virtues of sponsoring one.
It’s a popular nostrum that the COVID-19 pandemic provided the accelerant that enabled the explosion in e-commerce sales that continues unextinguished to this day. Cautious consumers under remain-in-place orders stayed away from brick-and-mortar retail outlets in droves, the story goes, and turned to the convenience of the internet as a shopping and purchasing alternative, turning the conventional point-of-sale business model on its head.
As a specialty-equipment market trade association, SEMA’s mission is to help its business members succeed and prosper. To this end, it offers a broad variety of programs. Some are designed to help a business as a whole, while others are tailored toward employees or individuals. Combined, all SEMA programs and benefits offer powerful opportunities to grow brands, careers and industry enthusiasm. But how can members discover and access them all?
The products featured are from SEMA Data member companies that have attained Gold- or Platinum-level data, which means that their product data is robust and complete—likely to drive customer purchase decisions. SEMA Data members meeting data scorecard requirements are invited to submit product releases for consideration to enews@semadata.org.
There was a time when the North Wilkesboro Speedway was a renowned mecca of American motorsports. With roots in the moonshine racing that helped birth NASCAR, the 0.625-mi. short-oval dirt track opened May 18, 1947, about 5 mi. east of North Wilkesboro, North Carolina.
If anything, The Great Resignation is teaching us that finding and keeping “right-fit” talent is harder than we could have imagined. Hiring managers and recruiters find themselves negotiating a realm of developing benefits like flexible work arrangements, philanthropy and even mental wellbeing.
As an automotive writer, photographer, videographer, racer and builder, few in the specialty-equipment industry can rival Larry Chen for versatility. Best known for his work with Hoonigan, he is also the official series photographer for the Formula Drift racing series and the Pikes Peak International Hill Climb.
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