Prior to the official opening of the 2014 SEMA Show, members of the media can get a head start on coverage by attending the Light-Truck Accessory Alliance (LTAA) Media Preview. Registered and credentialed journalists can attend the first-ever pre-Show media event and avoid the rush of 60,000 buyers to get a sneak peek at some of the newest parts and accessories for the truck and SUV segment.
Nearly 25% of buyers attending the SEMA Show reside outside the United States. Show attendees are invited to participate in three interactive sessions regarding emerging international markets where top specialty-equipment distributors and retailers will discuss business challenges and opportunities and identify the best-selling products for street-performance, off-roading and other growing niches.
Digital Lizard is offering 2014 SEMA Show exhibitors and attendees 20%–50% off of printed materials. As an official SEMA Show partner, Showgoers will benefit from lowered costs and on-site customer service at the Show.
Westgate Resorts has acquired the LVH–Las Vegas Hotel & Casino, making the property the newest addition to the Westgate’s portfolio of 28 resorts. The hotel has been renamed Westgate Las Vegas Resort & Casino. The new Westgate is located one block off the Las Vegas Strip, adjacent to the Las Vegas Convention Center, and is one of seven stations on the Las Vegas Monorail.
Facilitators of the Hot Rodders of Tomorrow Engine Challenge have introduced a new dual championship format so that qualifying teams will face off at one of the two top industry trade shows—SEMA or PRI. The top two teams from the SEMA Show in November will take on the top two teams from PRI in December in the finale to crown the 2014 Engine Challenge Champion.
The SEMA Show Online Media Center is now available for exhibiting companies to submit show-related press releases to be included on the SEMA Show website, used in association publications and promoted to media attendees. The Online Media Center was designed specifically for journalists to find Show-related news and announcements. With more than 3,000 media in attendance, exhibiting companies will benefit by spotlighting their newest and most innovative products to direct media attention to their booths.