SEMA News—September 2014
SEMA Show Online Media Center Yields Product Exposure
Here are a few press release tips from SEMA’s Show management:
- Use a strong, short headline that catches the attention of the reader.
- Keep the press release brief. Introduce the product without added fluff. Readers want to know what the press release is about right from the beginning.
- Include a photo when you can. Many editors use only releases that have photos. Submit photos in a high-resolution (300 dpi) image format.
- Always include your booth number and contact information.
The SEMA Show Online Media Center is available on the web at www.SEMAShow.com/press.