Last year, in a joint effort between the Manufacturers Representative Network (MRN) and the SEMA Data Co-op (SDC), a certification program was established to educate and test manufacturer's reps on the benefits of product data management through the SDC.

Manufacturer's reps know that information sells parts. Tell a retailer or jobber the benefits and details of a manufacturer’s product line, and you’re halfway to an order. And that’s why reps should ensure that they take the time to learn about the latest and most important industry information tool: the SEMA Data Co-op (SDC).

The Manufacturers Representative Network (MRN) and the SEMA Data Co-op (SDC) have announced the launch of a new certificate program exclusively for MRN members.

Over the past year, the Manufacturers’ Representative Council (MRC) has been evaluating how to best deliver value to its membership and what structure could best influence the manufacturers' representatives industry as a whole.