Business Tools

SEMA Data Co-op Rep Certification Hits 100-Member Mark

By Jon Wyly

Last year, in collaboration with the Manufacturers Representative Network (MRN), the SEMA Data Co-op (SDC) established a certification program to educate and test manufacturer's reps on the benefits of product data management through the SDC.
Last year, in a joint effort between the Manufacturers Representative Network (MRN) and the SEMA Data Co-op (SDC), a certification program was established to educate and test manufacturer's reps on the benefits of product data management through the SDC. The program has met with much success, and has given reps the knowledge and confidence to provide helpful insight and guidance on important data questions with both their suppliers and their WD and retail customers. Now, reps from 28 agencies across the country have added this valuable knowledge to their service model, making them great resources for manufacturers and resellers alike.

Recently, Joe Bovee of Innovative Marketing Services became the 100th rep to become SDC-certified through this program. The SDC congratulates Joe, and recognizes the following rep agencies for their commitment to continuous improvement:

Airheart Sales, All Midwest Sales, Alliance Sales West Ltd., Autorep Sales Co., Ballard & Allen Marketing Inc., Bob Cook Sales, Bowdoin Marketing, Considine Sales & Marketing Inc., Cunningham Sales & Marketing, Foster Babcock & Associates, Gantt-Thomas & Associates, Innovative Marketing Services LLC, Jim Kerr & Associates, KimCo Sales & Marketing, KND Sales, Michael A. Kunzman & Associates, N.A. Williams Co., Pro Source Sales & Marketing Inc., PSKB Inc., R&R Marketing, Rep Performance Marketing, Repforce Inc., Scott Lewis Associates Inc., Tasco, True High Performance Sales, United Sales Associates, UPSHIFT Marketing, and Wes-Coast Marketing.

For information about how to get involved with the MRN Rep Certification Program, or to learn how the SEMA Data Co-op can help grow your business, contact SDC Director of Membership, Jim Graven, at or by phone at 888-958-6698, ext. 4.