The Trade Event’s Continued Growth Bodes Well for the Tire Industry
Each year, SEMA teams up with the Tire Industry Association (TIA) to present the Global Tire Expo Powered by TIA—a unique “show within the SEMA Show” that focuses exclusively on the needs of the tire-business community. Targeted to all segments of the tire industry, including light duty, medium duty, heavy duty, retreading, recycling and more, this tire exhibition and conference stands as the industry’s foremost comprehensive trade gathering.
Over the last several years, SEMA has taken steps to heighten our outreach and increase touch points with members and the industry at large. This effort has included a commitment to enhancing customer service and raising the awareness of SEMA’s high-value member benefits. We recently announced a major move that will provide our members with the best customer service possible. For the first time in 50 years, each SEMA member will now have a single, dedicated point of contact for all things SEMA.
Taking Advantage of the Recreational Possibilities
As the world’s premier automotive aftermarket trade event, the annual SEMA Show at the Las Vegas Convention Center (LVCC) can seem overwhelming. How do you cover well over a million square feet of display vehicles, product innovations and special events in just a few short days? The secret, according to SEMA Show Director Tom Gattuso, is to start strategizing ahead of time.